To launch the new instax WIDE Evo™, our campaign was inspired by a simple truth: creativity thrives where inspiration lives. By leveraging an audience-first approach we tapped into instax™ users' love for art museums, and creatively reimagined classic masterpieces. Through this work we demonstrated the power that the WIDE Evo™ has to turn everyday moments into modern, instant works of art. A huge thank you to instax™ once again for their partnership in bringing this campaign to life. Fujifilm Europe Karina Thomsen
Head of Consumer Marketing - Imaging Solutions at FUJIFILM Europe
1moIt’s a fantastic piece of work, thank you to the McCann NY team. who continue to push our creative excellence. We can’t wait to see the impact this makes! 👏🏻💡#CreativeExcellence #instax #inspiration