No script. No prep. 🎬   In our latest 5 Questions, 10 Seconds format, we put Maximilian Florian Schöngen, our Global Creative Lead, on the spot. The challenge? Answer five rapid-fire questions on creative media with no time to prepare.    ⚡ Why does a media agency need a creative lead? ⚡ How do you know if a creative media idea will actually work?   Max shares how intuition and insight work hand in hand, why creative direction is essential in media planning, and how the right idea can move seamlessly from concept to measurable impact. His perspective shows what happens when creative and media thinking truly collide and why that’s where the magic happens. 🎥 Watch the full video for a quick glimpse into the role creativity plays in shaping media strategies at a global scale.   #Mediaplus #MediaplusGlobal #5Questions10Seconds #CreativeMedia