FreeWheel report: CTV ad views surge in Europe and US

MiQ joins YouTube Activation Partners, enabling integrated programmatic campaigns with AI-powered insights across YouTube, CTV, and digital video. Read the full article here: https://lnkd.in/gp_3ZpbZ #AdTech #ProgrammaticAdvertising #YouTubeAds #CTVAdvertising #DigitalVideo #MiQ #AdTechEdge

CTV Media launches ENGAGE 4U, an AI-powered unified video platform, simplifying ad campaigns for maximum results through intelligent planning #pressrelease #advertising #digitalmarketing #ENGAGE4U #TVadvertising #AIadvertising CTV Media, Inc. https://lnkd.in/g9D7WWb3

Bold Collective Launches Ad Exchange (HBX), Bringing Transparency and Customization to Programmatic Advertising https://lnkd.in/dK8kJKSH #adexchange #BoldCollective #CMOFirst #HoneyBadgerExchange #MobileAppVideoHBX #news #programmaticadvertising #TransparencyandCustomization

Are you buying your OTT from a middle man? If so, you’re probably paying more than you should. Buying OTT through a third party drives up your costs and reduces the accuracy of your data reporting. When you purchase directly from a DSP (Demand Side Platform), you gain the lowest CPM and the most control over your campaign, exactly how it should be. Even big advertisers are making the move. As Adweek reports: “Buyers cite … improved user interface, greater measurement visibility … as key advantages.” Stop overpaying for impressions and start owning your OTT strategy. 💡 #DigitalMarketing #OTTAdvertising #ConnectedTV #MarketingStrategy #MediaBuying #AdTech #ProgrammaticAdvertising #MarketingTips #CPM #DSP #StreamingAds https://lnkd.in/eCiFcdU5

Netflix is currently testing new advertising formats backed by AI to create campaigns faster as it gets closer to doubling ad revenue this year on the back of programmatic. #media #advertising https://lnkd.in/gbBF6wBn

https://lnkd.in/g4TMpwZj Taboola announced a strategic agreement with Paramount Advertising "to launch Performance Multiplier, which is a new Paramount-branded solution to extend and measure the impact of Connected TV/CTV advertising across the open web, specifically for small and medium-sized businesses/SMBs."---Its Realize AI technology improved targeting and attribution capabilities in advertising campaigns, enabling advertisers "to extend their brand message from Paramount’s massive CTV reach to matched and lookalike viewers across Taboola’s network of over 9,000 publisher partners, reaching hundreds of millions of users in premium, brand-safe environments."

🎯 Branding builds trust. Performance drives sales. You need both. At SEA Adworks, we bring them together under one strategy: 💡 For Branding: Run premium campaigns on DV360 & The Trade Desk — across CTV, OTT, Video, and Display to create powerful brand awareness. 💡 For Performance: Scale conversions and leads using Google Ads & Meta Ads — across Search, Display, and Social. With transparent pricing (CPM for branding, CPC/CPA for performance), you can finally measure the full customer journey — from awareness to acquisition. 👉 Let’s talk about scaling your marketing funnel end-to-end. #Branding #PerformanceMarketing #DV360 #TheTradeDesk #GoogleAds #MetaAds #DigitalGrowth

CTV Attribution for SMBs: From Views to Store Visits: Connected TV (CTV) has exploded as a channel for small and mid-sized brands, but measuring results can be tricky. Unlike search or social ads, CTV rarely ends in a direct click. Instead, success is measured through view-through conversions, store visits, and cross-device behavior—all of which require a new mindset and smarter reporting. This guide walks SMBs through the essentials of CTV attribution, from understanding frequency capping and brand lift, to best practices for creative, QR codes, and reporting that wins over finance teams. If you're running or planning CTV campaigns, use this guide to make sure you're not just spending—but proving return.

Sick of ad duplication draining your ROI? We've got you covered. Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation, and incomplete measurement can drain ROI. With billions of dollars at stake and nearly half of impressions landing on the same viewers, advertisers can no longer accept waste as inevitable. The solution? Samsung Ads’ Optimal Reach provides a blueprint for how CTV advertising can evolve. Our latest blog post unpacks how brands can maximize efficiency and reach without adding unnecessary spend. ➡️ Read more from our New Products & Solutions Lead Elizabeth Weber here: https://lnkd.in/egS4ZF3P #OptimalReach #CTV #SamsungAds

SearchKings® Launches TV Ad Offering Built on Comcast’s Universal Ads API Why this matters: - It democratizes access to premium TV advertising channels for SMBs by enabling zip-code level targeting, lowering production costs, and integrating TV performance into unified campaign dashboards. - It also represents a shift in how TV advertising is bought and managed, turning what was once high-barrier, large-budget linear placement into a more agile, API-driven, performance-oriented channel. Our take: This is a smart and meaningful innovation. Many service-business SMBs have long been underserved in TV advertising due to cost and complexity; this solution lowers the barrier significantly. My concern is whether the same level of attribution and measurement rigor, already a challenge in TV, can scale reliably in this model. But the opportunity is clear: if SearchKings can deliver results and transparency, this could open a powerful new channel for local marketers. What do you think? Will you consider TV advertising if it offered the same ease, targeting, and measurement as digital campaigns, what would it take for you to spend there? Darryl Margaux Michael Duchin Read More:- https://lnkd.in/d-cmiNDj #SearchKings #ComcastUniversalAds #TVAdvertising #MarTech #AdTech #news #latestnews #martechcubenews #mtc