Why Core Values Sustain Culture and Drive Success

View profile for Meg De Keukelaere

SVP People | Builder of highly engaged teams

I reflect a lot on Core Values…why? Because they sustain the ‘cult’ in culture. When you roll out a new program, make a decision, or engage in a crucial conversation, I encourage the Core Values Lens. (they answer the why, the how, and the R in ADKAR - to reinforce the change)… Core Values aren’t just words on a wall. They’re the quiet decisions made in the moments no one is watching. In business, they show up everywhere: • In the hiring choice that favors integrity over shortcuts. • In the meeting where someone speaks up—even when it’s uncomfortable. • In the customer promise kept, long after it would’ve been easier to walk away. Core values don’t just guide culture; they define it. They shape trust, set expectations, and make it clear how success is earned. Strategy may evolve. Markets shift. Products change. But when your core values are lived, not laminated—they become the throughline that scales excellence, attracts the right people, and sustains performance. At the end of the day, culture isn’t declared. It’s demonstrated. #HeadHeartHands #corevalues #changemanagement #culture #humanresources

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