How to do discovery workshops right with AI and personas.

If your discovery workshop discussions start with features, you’ve already skipped the strategy. The best sessions don’t just gather ideas, but they challenge assumptions, surface user truths, and build conviction. Here’s what changes when you do it right: → AI handles research in real time → Personas go beyond job titles to reveal triggers and trust drivers → Strategy starts with what must be true, not what might be cool ➡️ If discovery has ever felt like a box to check, this Metova Insight by Keegen Knapp will shift your mindset: https://lnkd.in/eCKqKCjP