YouTube's Brand Pulse Report: Key Trends for Marketers

Ozone | The Audience Connection Platform – the digital advertising business founded by four global publishers – has officially announced the launch of its Audience Connection Platform in the United States...

Quality traffic shouldn’t be underpaid. Too often, publishers with strong audiences see their value drained by weak campaigns that don’t convert. 𝐄𝐃𝐌 𝐋𝐞𝐚𝐝 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 helps publishers capture the full potential of their traffic by pairing it with advertisers actively looking for their audience. 👉 Monetize your traffic the right way: https://lnkd.in/dnHvdnTv #EDMLeadNetwork #PublisherRevenue #TrafficMonetization #HighIntentTraffic #PerformanceMarketing

Concentration beats commercials. 💭📈 You can spend thousands on TV ads and reach everyone — but connect with no one. Social media and digital marketing allow you to target, engage, and build relationships with the exact audience that matters most. It’s not about the size of the audience — it’s about the depth of the connection. Let’s focus on strategy that actually converts. #DigitalStrategy #MarketingFocus #SocialMediaMarketing #BrandGrowth #BusinessSuccess

Publishers are seeing the impact of Realize. Stephanie Lindstrom, Director of Revenue Marketing Operations at McClatchy Media, shares: “Realize is proving to be a great addition to our marketing mix. The technology is helping us drive strong efficiency & post-click engagement, through tapping into a large audience that lives across brand-safe inventory." ✅ Stronger efficiency ✅ Deeper engagement ✅ Scaled reach across premium inventory See the Realize effect: https://lnkd.in/e3C56GjZ #PerformanceMarketing #RealizeForAdvertisers

Amazon Ads + SiriusXM are teaming up! You can now run programmatic audio ads across Pandora, SoundCloud, and the SiriusXM Podcast Network all within Amazon DSP. • Reach 160M+ monthly listeners • Use Amazon’s first-party data to find high-intent audiences • Measure impact across the full funnel, not just listens By combining audio with display and video, advertisers can build strategies that drive both brand and performance results. Brands that invest in creative storytelling, smart targeting, and consistent measurement stand to gain the most from this new opportunity. Access starts rolling out to select advertisers in Q4 2025. Read our full article here: https://lnkd.in/eXWDzV9j #Toucan #AmazonAds #AmazonDSP #SiriusXMMedia

Big news: OpenBrand has integrated Claritas PRIZM® Premier segments into MindShare, our consumer survey market measurement tool. Now you can connect who’s moving in your market to who they really are and activate those audiences across media with precision. This connection between consumer insights and targeted segments allows you to: 1. See the segments driving category momentum, brand intent, and consideration 2. Activate audiences directly into Claritas-powered channels (programmatic, social, streaming/CTV, direct mail, mobile) 3. Measure lift by PRIZM segment to optimize spend with confidence This integration closes the gap between consumer insight and audience action, all in one step. Learn more about how this powerful combination can help you better identify and target winning segments: https://hubs.li/Q03KYhZb0

Unlike other strategies that require building products or growing a massive audience first, advertising through Admailr can generate revenue right away if your newsletters are already getting views. Read more 👉 https://lttr.ai/AjDP7 #AdServer #EmailAdvertisingTips

When you create a campaign using Advantage+ audience, you can set Audience controls and Audience suggestions. If some audiences shouldn't ever see ads from your account, you can use Ad account settings to limit where ads are shown for some settings.

Maximilian vom Eyser from Google shared a clear overview of how to boost YouTube campaigns using Reach Planner. This tool helps advertisers plan campaigns by selecting ad formats, audiences, and budgets, and now even supports planning YouTube and TV together in select markets. Available in most languages and regions, Reach Planner offers a performance predictions for better media planning.

Maximize Ad Revenue with GAM360 Free Google Ad Manager often caps your growth. Our latest article shows how upgrading to GAM360 can deliver a 20–40% revenue lift. Learn about first‑party audience tools, programmatic guaranteed deals, advanced header bidding and how Oraki can help you unlock your full revenue potential. 👉 Read more: https://lnkd.in/d9GtVaR8 . #AdTech #GoogleAdManager #GAM360 #Publishing #DigitalAds #UKMarket