How Fair-Trade Data + AI predicts shopper behavior

What if your first-party data could predict what shoppers will do next? 78% of businesses say first-party data is their most valuable asset — yet 81% still rely on third-party cookies to understand customers (HBR, 2022). Without connection, personalization stops at the surface. Prediction never starts. That’s where Fair-Trade Data™ + AI changes the game. MFour’s Fair-Trade Data™ unifies app, web, location, purchase, and sentiment — all validated, fraud-free, and connected — giving you a single view of real shopper journeys. When AI meets Fair-Trade Data™, measurement becomes anticipation: 🔹 Predict which mall promotions will convert 🔹 Track Gen Z’s shift from luxury to mid-tier buying 🔹 Anticipate how economic shifts impact visits + spend As 71% of CMOs plan to invest over $10M annually in GenAI (BCG, 2025), the real advantage will go to leaders who pair it with trusted first-party data — they won’t just analyze, they’ll anticipate. The edge goes to those who turn connection into prediction. 👉 [Schedule a briefing] to see how Fair-Trade Data™ + AI makes it happen https://lnkd.in/gUPmwSpA

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