How AI-powered digital end caps are transforming retail.

The digitization of physical stores has opened up new opportunities for marketers and brands, leading to better in-store experiences and increased conversion rates, according to a new report. ADWEEK | #Marketing https://vist.ly/4atwm

I recently sat down for a conversation on the UNCAGED Show, and we dove into the current state of the retail marketing space. You can have a great strategy and digital campaigns to drive traffic into stores, but without well-executed merchandising and customer engagement at the point-of-sale, brand investments can fall flat. Listen here: https://lnkd.in/ga237tA4 #BusinessGrowth #RetailTech #UNCAGED

What if you could have the last word with shoppers at the point of purchase? In-store digital displays are a high-impact touchpoint that engage consumers and enhance the shopping experience with timely, relevant messaging. “In-store digitization has really changed the customer experience. It has become the connective tissue between digital media and in-store media, in a way static ads could not do before,” said Jenny Holleran, VP, media, insights & loyalty, Kroger Precision Marketing. Learn more about retail media’s newest frontier from Jenny and Beet.TV http://bit.ly/46g6yl6 #RetailMedia #InStoreExperience

Just wrapped up a fireside chat at eTail Connect Autumn London on how retail media can help monetise first-party data in a post-cookie world. Some of the big themes we dug into: 🔹 1P + retailer data = incrementality → combining DTC data with retailer signals to prove whether media spend brings new buyers vs. just shifting channels. 🔹 Personalisation at scale → segmenting high-value, tentpole, promo vs. non-promo shoppers, and tailoring journeys that actually reflect how people buy. 🔹 The cookie cliff → why deprecation is accelerating better measurement: clean rooms, AMC, and incrementality testing. 🔹 Supplier–retailer partnerships → moving beyond shelf space to accountability, iROAS, and transparent measurement frameworks. 🔹 Privacy as foundation → earning trust with anonymised, privacy-safe approaches that still deliver value back to consumers. 🔹 The bigger vision → retail media as the third great wave of digital advertising (after search and social), with omnichannel, video, and CTV all powered by data. 👉 My takeaway: the future isn’t just about monetising data — it’s about using it responsibly to deliver outcomes, not just impressions. Done right, retail media becomes a true growth engine for retailers, suppliers, and consumers alike. Thanks to the organisers, my co-panelists, and everyone who joined the conversation — the energy in the room showed how fast this space is maturing. #eTailConnect2025 #RetailInnovation #eCommerceLeadership #CustomerExperience #DigitalCommerce #RetailGrowth

RETAIL IN-STORE — THE SOLUTION: WITH TONE, RETAIL SCREENS SELL, NOT JUST SHOW. A shopper pauses at the shelf. The display emits a TONE Tag, and her phone instantly unlocks a coupon for that product. No tapping, no scan, just proximity. That one invisible moment connects screen to shopper, shopper to sale. And the numbers back it up. RETAILERS WHO ACTIVATE DIGITAL MEDIA SEE UP TO A 7% SALES LIFT ON FEATURED PRODUCTS AND A 4% “HALO EFFECT” ON ADJACENT ITEMS. 80% OF SHOPPERS SAY DIGITAL MESSAGING INFLUENCES THEIR DECISION TO ENTER A STORE, AND BRANDS USING IT REPORT SALES INCREASES OF UP TO 33%. With TONE, every second of screen time becomes measurable and tied to real behavior. The result, screens that don’t just look good, they perform. #retailtech #retailexperience #sales #roi #smartmarketing #customerengagement #technology #futureofmedia #turningscreensintorevenuemachines

From Merchandising → to Algorithmic Merchandising The way products reach consumers has completely transformed. 🛒 Old Way: Shelf space decided what sold. 🧠 New Way: Algorithms and recommendations decide what’s seen. In the digital marketplace, visibility is no longer about physical placement it’s about data, personalization, and timing. Today, success depends on: 🔍 Understanding consumer behavior in real time ⚙️ Optimizing algorithms and recommendation engines 📊 Using analytics to enhance discoverability and conversion The brands that adapt from traditional merchandising to algorithmic merchandising will lead the next wave of digital commerce. ✨ It’s not just about being on the shelf it’s about being on the screen when it matters most. #DigitalTransformation #Ecommerce #MarketingStrategy #RetailInnovation #AlgorithmicMerchandising #AIinBusiness #BrandStrategy #SalesLeadership #BusinessGrowth

Many retailers and brands are disappointed with the state of #retailmedia. Execution has fallen short of expectations for both parties. Why? Underperforming retail media campaigns are often the product of: -Poor identity resolution that fails to maximize the retailer’s shopper data -Disparate technology solutions leading to fragmented data and lost shopper visibility How retailers and brands can both get more from retail media. ⬇️ https://ow.ly/9AMT30sQ1nb

Retail Marketing Strategies to Increase In-Store and Online Sales in 2025 In today’s competitive retail landscape, businesses face constant pressure to attract, engage, and retain customers both in-store and online. The retail industry is no longer just about physical storefronts; it has evolved into a complex ecosystem that blends digital engagement, experiential shopping, and personalized customer journeys. Retailers that fail to adapt risk losing market share to competitors who embrace both technology and traditional sales tactics. By combining retail digital marketing techniques with effective in-store strategies, businesses can maximize sales, enhance brand loyalty, and build long-term relationships with their customers. Read More: https://lnkd.in/eHNZ-MmY Call: (800) 619-3734 #Retail #Marketing #ECommerce #OnlineSales #Strategy #IlluminationConsulting

How grocers can win with personalization that actually performs 71% of shoppers expect personalized experiences — and 76% get frustrated when they don’t. In our latest blog, "Personalization at Scale: How Modern Retailers Can Compete with Digital Giants," we break down how regional and independent grocers can use their greatest advantage — shopper trust — to deliver personalized offers that build loyalty and drive measurable ROI. It’s not about outspending competitors. It’s about outsmarting them with smarter data and scalable personalization. Read it here: https://bit.ly/3KFPRIR #RetailMedia #GroceryRetail #Personalization #RetailInnovation #DigitalTransformation #ShopperMarketing #MarTech #CustomerExperience #Swiftly #AudienceOptimizer

Looking to understand how customers behave in your store in real time? 👀 By combining #FootfallMeasurementSystems, #DigitalSignageSolutions, and advanced #RetailAnalytics, you can: ✔ Measure campaign effectiveness ✔ Analyse traffic flow during promotions ✔ Assess sales in relation to foot traffic ✔ Quantify sales by day, week, or month ✔ Identify consumer behaviour patterns ✔ Discover top-performing products during peak periods ✔ Optimise product placement, store layouts & promotions The result? Actionable insights to refine strategies, boost operational efficiency, and deliver personalised, engaging customer journeys. 👣Turn every footstep into smarter, data-driven decisions with Moving Tactics' #FootfallCounting, #DigitalSignage & #RetailAnalyticsSolutions. 👉 https://ow.ly/3cmi50X0EEn. #FootfallMonitoring #DigitalSignBoards #DigitalDisplays #InStoreExperience #RetailTech #CustomerJourney