Understanding the relationship between CX, UX, and UI with a helpful diagram.

Unsure where Customer Experience (CX), User Experience (UX), and User Interface (UI) begin and end? This diagram clearly maps out the scope of each! UI is the surface—the look, feel, and interaction elements (Visual & Motion Design, IxD). UX is the whole digital journey—the flow, research, and usability (IA, Usability Testing, Content Strategy). CX is the entire relationship—all touchpoints, digital and non-digital (Customer Service, Marketing, Brand Strategy, Store/Office). It's all connected! Which area are you focused on today? #CX #UX #UI #CustomerExperience #DesignStrategy #ProductDesign #Technology

  • diagram

To view or add a comment, sign in

Explore content categories