Why Small Businesses Should Switch to RCS Messaging

Is your business using the right communication channel? From SMS and MMS to Messenger, WhatsApp, and iMessage — customers are everywhere. But not all platforms are created equal when it comes to business messaging. This article breaks down the differences between messaging and texting, so you can make smarter choices that drive engagement and boost customer satisfaction. What we cover: The technical and functional differences between SMS, MMS, and chat apps Use cases for each platform (and when to avoid them) How to unify messaging into one simple dashboard for your team If your business relies on communication, this deep dive is a must-read. 🔍 Read more: https://lnkd.in/dmG92cDY

Smobi is building the AI-powered platform for branded, interactive business messaging, starting with RCS. Customer engagement is broken. Despite the abundance of messaging channels - email, SMS, WhatsApp, in-app notifications, and voice - most brand communications feel impersonal, transactional, and spammy. The result? Engagement is at an all-time low. RCS addresses these issues with verified, branded, and interactive messages, and it is finally here in the US. However, most businesses don’t know it exists, and the few that do are still figuring out how to use it. Smobi changes that by making it easy to build AI-powered conversational flows in minutes, launch them via API or campaign, and analyze every tap and read. We also handle strict carrier vetting and compliance so brands can focus on growth. The results: 5-10x higher engagement than SMS, 4x higher CTR, and up to 3x lift in purchase intent. Congrats Kunal P. on the launch! https://lnkd.in/g8aEpfut

Struggling to deliver prompt and personalized customer support across multiple channels? In today’s fast-paced digital world, customers expect instant assistance through their preferred platforms, and failing to meet these expectations can lead to customer frustration and churn. Seamless communication is key to building loyalty, enhancing satisfaction, and staying ahead of competitors—it’s what turns a one-time buyer into a lifelong brand advocate. Freshchat is an innovative customer messaging platform designed to revolutionize your customer service experience. ✔️ Engage customers effortlessly across website, mobile apps, and social media channels with a unified live chat experience ✔️ Automate responses and resolve common queries quickly using AI-driven chatbots, saving your team time and effort ✔️ Equip your agents with context-rich information to deliver personalized support at scale Try Freshchat for 14-days Free Today - https://lnkd.in/dha6HV-i #DigitalMarketing #marketing #SaaS #B2B #SMB

Struggling to provide seamless customer support across multiple channels can lead to frustrated clients and lost revenue. In today's fast-paced digital environment, customers expect quick, personalized responses wherever they reach out—from live chat on websites to social media platforms. Without an integrated communication system, businesses often face disjointed conversations, decreased efficiency, and missed opportunities to upsell or resolve issues swiftly. That's where Freshchat comes in—an all-in-one customer messaging platform designed to elevate your support game and foster meaningful customer interactions. ✔️ Engage customers on their preferred channels, including web, mobile apps, social media, and messaging apps like WhatsApp and Facebook Messenger ✔️ Use AI-driven bots to deliver instant self-service options and reduce agent workload ✔️ Equip your team with contextual conversation data to personalize interactions and resolve issues faster Try Freshchat for 14-days Free Today - https://lnkd.in/dMf3wnSK #DigitalMarketing #marketing #SaaS #B2B #SMB

RCS: The Future of Business Messaging in 2025   SMS served us well for decades, but customer expectations have evolved. That’s where Rich Communication Services (RCS) steps in — transforming simple text into interactive, branded conversations.   📊 Key insights (as of 2025):   1.2 billion active RCS users globally (GSMA Intelligence, 2025).   90% open rate for RCS messages vs ~20% for email (Statista, 2025).   Brands using RCS report 30–35% higher engagement rates compared to traditional SMS (Juniper Research, 2025).   Google & leading telecoms have rolled out widespread RCS adoption across 90+ countries.   ✅ What makes RCS powerful for businesses?   Branded sender IDs (your logo, name, verified identity).   Rich media (carousels, images, videos, QR codes).   Two-way conversations (chatbot + human support).   Secure communication (end-to-end verified).   🚀 As we step into 2025, businesses not leveraging RCS risk falling behind in customer engagement, personalization, and trust-building.   The question is no longer if RCS will replace SMS — but how fast your brand adapts to it.

Introducing Telinfy Platform– The Ultimate Messaging Platform for Your Business. Managing multiple messaging channels can be complex. Telinfy simplifies it all by bringing Google RCS, WhatsApp, and SMS under one powerful platform powered by GreenAds Global 👉 Multichannel Campaigns – Run marketing campaigns across RCS, WhatsApp, and SMS effortlessly. 👉 Unified API for Developers – Build faster integrations with a single, consistent API. 👉 Fallback Campaigns – Ensure your message always gets delivered by automatically switching channels. 👉 Switch Channels Instantly – Move between RCS, WhatsApp, and SMS as per customer preference. 👉 Chatbots & Inboxes – Automate customer support and manage conversations from one place. 👉 Advanced Campaign Analytics – Gain deep insights into campaign performance and customer engagement. 📊 All your messaging needs, simplified for seamless communication and better customer experience. #SMS #RCS #WhatsAppAPI #Campaigns #Google #RBM #JBM #GreenAdsGlobal

Video is one of the most powerful formats for customer engagement, but it’s also one of the hardest to produce. It takes time, resources, and often ends up stretched across too many disconnected Martech platforms. The opportunity isn’t just in producing more video, it’s in making the video you already have work harder. That means delivering it where customers are already engaged: - inside your app, when they’re already in the app using your product - in email, where attention is scarce and every second counts - in messaging channels like SMS, WhatsApp, or push notifications - and through live stream, delivering video in real time at scale The fun part is bringing video across all touchpoints! 🤔 I'm curious to hear from other marketers: where are you seeing video make the biggest impact on customer engagement? #VideoMarketing #CRMmarketing #EmailMarketing #CustomerEngagement #MarTech, #AdTech, #MultiChannel

Have you ever wondered how much more seamless your customer experience could be if your brand was just a click away—on any device, at any time? With CPaaS (Communications Platform as a Service), businesses are embedding real-time voice, SMS, video, and chat directly into their apps—no massive tech overhaul required. Consider these compelling figures: • 85% of consumers now expect messaging or chat support within digital experiences. • CPaaS adoption is growing at over 30% year-on-year as businesses seek agility and personalization. • Most CPaaS platforms offer pay-as-you-go pricing, making enterprise-grade communication accessible to organizations of all sizes. From my own experience consulting in the customer experience space, I've seen how CPaaS can transform not just support, but also marketing, appointment reminders, and even emergency response—all tailored to unique industry needs. What’s the biggest communication roadblock you face today? Is it slow response times, fragmented channels, or lack of personalization? Here are 3 ways to get started: • Map your customer journey to spot communication gaps. • Choose CPaaS APIs that match your customers' preferred channels (SMS, chat, video, voice). • Integrate real-time messaging into existing workflows for instant impact—no need to rebuild your stack. Imagine automating critical alerts, supporting global customers in their language, and routing VIPs with a click. Are you ready to reimagine your customer communications? Let’s connect and share insights on which CPaaS features could make the biggest difference in your business! #DigitalTransformation #CPaaS #CustomerExperience #BusinessCommunication #SaaS Original Article: https://lnkd.in/gAtVwydZ

Struggling to optimize digital experiences and turn visitors into loyal customers? Many growing businesses face challenges in decoding user behaviors, personalizing content, and scaling conversion strategies effectively. These issues can hinder growth, stagnate engagement, and impact revenue. That’s why leveraging a robust experimentation and personalization platform is crucial to stay ahead in today’s competitive landscape. VWO is the market-leading digital experience optimization solution trusted by fast-growing companies worldwide. ✔️ Seamlessly experiment and personalize across websites and mobile apps to deliver lessons-backed experiences. ✔️ Leverage real-time customer data to uncover hidden segments and growth opportunities. ✔️ Automate and scale your conversion optimization efforts with AI-driven insights and suggestions from VWO Copilot. Get Started with VWO for Free Today - https://lnkd.in/dm_txSy8 #DigitalMarketing #marketing #SaaS #B2B #SMB

Are you maximising the power of push to pull in your mobile customers? In our latest blog, Apadmi's CEO Garry Partington explores one of the most underused, and often misunderstood, tools in the mobile toolkit: push notifications. Getting the balance right between sharing personalised, timely messages to effectively engage your users vs spamming users in a relentless or creepy manner, is key to a successful push strategy. Find out what makes push powerful, and the business case for getting it right here 👉 https://lnkd.in/eUSqGFSy