How to succeed in Saudi Arabia's HORECA market

View profile for Mohammad Shaikh

“FMCG Strategist | Sales Leadership & Merchandising Excellence | Delivering Consistent Business Growth”

HORECA When visiting frozen food HORECA customers in Saudi Arabia, consider the following pointers to maximize your interactions and business opportunities: Understand the Local Market: Familiarize yourself with Saudi Arabia's hospitality, foodservice, and beverage industries, which are rapidly growing and diversifying. Identify Key Events and Exhibitions: Attend prominent events like Saudi HORECA, a leading hospitality, food, and beverage exhibition that attracts industry professionals, exhibitors, and visitors from across the region. Network and Build Relationships: Leverage events like Saudi HORECA to connect with potential customers, partners, and industry experts, fostering relationships that can drive business growth. Showcase Relevant Products: Highlight frozen food products that cater to local tastes and preferences, such as halal-certified options, to increase appeal to HORECA customers. Stay Updated on Industry Trends: Keep abreast of the latest developments in the hospitality, foodservice, and beverage sectors, including changing consumer preferences and technological advancements. Cultural Sensitivity: Demonstrate cultural awareness and sensitivity when interacting with HORECA customers, acknowledging local customs and traditions that may impact business interactions. Logistical Preparedness: Ensure efficient logistics and distribution systems to maintain product quality and freshness, addressing the unique challenges of the Saudi Arabian market. Language and Communication: Develop effective communication strategies, considering language preferences and cultural nuances to facilitate successful interactions with HORECA customers. Some key statistics to note about Saudi HORECA : Expected Attendance: Over 42,000 trade visitors and more than 400 companies, including food producers, suppliers, equipment manufacturers, and packaging firms. Exhibition Size: Spanning 33,000 square meters across seven halls at the Riyadh International Convention & Exhibition Center (RICEC). Industry Focus: Hospitality, foodservice, and beverage sectors, with a focus on showcasing the latest trends, products, and innovations. #GT #MT #HoReCa #OMT #FMCG #Saudiarabia #RICEC #Exhibition

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