Hey Aldi UK 👋 I see you making waves on TikTok. 👀 In case the rest of my network didn’t see, on Friday, Lewis Capaldi turned the roof of an Aldi store into a stage. Fans filmed it, TikTok spread it and within hours it was everywhere. And here’s why moments like this matter: 🎤 People trust community content more than ads. UGC builds authenticity and loyalty 🎤 Viral marketing boosts brand recognition and preference 🎤 Positive content like this travels further because people want to share it 🎤 UGC influences the full customer journey, from discovery to repeat purchase What people really saw: Aldi showing up in culture, breaking supermarket norms and creating a positive brand connection. That’s brand equity. But the thing with viral moments is that engagement spikes fade fast and stay locked inside TikTok. The opportunity now is to capture energy in one space you own. A hub where fans can relive the moment, media can share it, and you can fuel future campaigns and drive sales (Drop me a message if you want to see how this could look). 👀 That's how you turn a viral spike into lasting brand equity and revenue.