How to be culturally relevant beyond big moments

🏁 Longevity is not a coincidence. It is a choice rooted in how brands use their pasts to move forward. Explore how consumer brands are building trust and emotional connection by treating heritage as a strategic asset—in internal culture, external storytelling and more. The most trusted brands are using their legacies to drive relevance, loyalty and business impact. Discover how the difference between history and heritage can shape how your brand is remembered and where it goes next. 📖 Read the article: https://lnkd.in/egP4GphV #BrandHeritage #ConsumerTrust #StrategicStorytelling

Nostalgia is one of the most powerful drivers in the entertainment business, and its strategic importance is only growing. Reboots, legacy sequels, and cast reunions aren't just creative endeavors; they are calculated, lower-risk business decisions. They leverage a pre-existing emotional connection with an audience, significantly reducing the marketing challenge of launching a new, unproven IP. The key strategic challenge, however, is a delicate balancing act: how do you honor the original legacy to satisfy longtime fans while innovating enough to attract a new generation? Successfully navigating this requires a communication strategy rooted in a deep understanding of the original IP's core appeal and a clear vision for its future. It’s a testament to the fact that the most effective marketing often taps into existing memories. #Nostalgia #MarketingStrategy #EntertainmentIndustry #IntellectualProperty #BrandStrategy #AEnewswire

I love when pop culture & marketing collide and no one does it quite like Taylor Swift... Her new era is a masterclass in staying relevant, authentic, and completely in control of your brand story. Whether you’ve had Showgirl on repeat since Friday or are watching the reactions roll in, there’s no denying this is a global culture moment. 📈 Using GumGum's Mindset Graph™, we saw mentions of “Taylor Swift” jump 108% overnight (October 2-3) reaching nearly 3M in a single week. That kind of momentum shows how quickly culture moves and how powerful it is when brands know how to move with it. What I love most is how Taylor’s evolved her marketing as much as her music. Nearly twenty years in, she’s still the one driving the narrative - crafting anticipation, connection, and community with every release. It’s not luck, it’s strategy! At GumGum, we can help brands looking to tap into these cultural moments and become a part of them. 💫 🎥 In this clip, I break down the release, the ripple effects, and what this moment tells us about the future of fandom and brand connection.

Next-gen consumers are setting the tone for what’s next in culture, and brands that can spot these shifts early are the ones that will stay ahead. At AD Club of NY's Conversations With: Young Pro session at Advertising Week, TelevisaUnivision’s Claribel Herrera Estevez, Associate Director of Así Studios, hosted a conversation with Lisa Howard of Hearst Magazines, sharing how creators at every level are creating cultural moments, and why understanding their influence is key to meaningful and impactful connection for brands. Herrera shared how her Latinidad, coupled with ongoing interest in the trends and topics driving culture, are key for how she helps brands ideate campaigns - tapping into creators to expand reach beyond traditional media. #AWNY

In a world saturated with promises, what truly sets a brand or individual apart? Perhaps it's the conscious decision to consistently exceed expectations, turning every interaction into a memorable gift. There's a certain power in under-promising and over-delivering, creating a "secret sauce" that leaves a lasting impact. It's about showing up not just to participate, but to genuinely serve and uplift. How do you strive to create a wonderful experience and lasting value for your audience or community? #ValueCreation #CustomerExperience #LeadershipMindset #CommunityBuilding #ServiceExcellence

When it comes to attention, longer doesn’t always mean better. Our research shows why focus and intent matter more than minutes watched, and what that means for brands and creators looking to truly connect. Read more: https://lnkd.in/gaBE9qHw #Mckinsey

The agency model is being rewritten. Brands no longer want either creativity or performance - they expect both. The question isn’t whether creative and media should sit together but how collaboration itself can become a competitive edge. This Wednesday at ADWEEK New York, Mādin’s own Nick Valenti(a) joins Kamran Asghar, Jaime Robinson, Remy Stiles, and Michael Burgi to explore The Agency Model of the Future - a conversation on where bold ideas meet measurable growth. The future belongs to the models that move culture and the bottom line. See you there. #AWNewYork25 #AgencyModel #CreativeAndMedia #creativeagency #resultsdriven

Cultural moments are no longer just entertainment, they’re opportunities. Think about Taylor Swift’s “orange era”, brands from Dunkin’ to FedEx didn’t just watch the trend, they joined it, and in doing so, won visibility, engagement, and cultural relevance. But here’s the truth: 📍Not every trend is right for your brand. 📍Jumping in without a clear brand identity can do more harm than good. The real win comes from knowing how to align your brand with a trend without losing authenticity. That’s where visual consistency, cultural fluency, and strategy come in. At CHILD, we help brands move beyond chasing trends, and instead create cultural moments that strengthen their brand, spark collaboration, and stay memorable long after the trend fades. What’s one cultural trend you’ve seen a brand use really well? #brandingculture #brandcollaboration #Childcreativestudio #viraltrends

There’s a quiet gap between a brand people like and a brand people talk about. People like your product when it works. They talk about it when it makes them feel something. For consumers, it's not about awareness it’s about belonging. You have to make them feel something to stand out against the crowd. The brands that win today spark conversation. They give people something to post, to share, to identify with. That’s when you stop being another product on the shelf and start becoming part of someone’s story. #BrandBuilding #MarketingStrategy #EarnedMedia #ConsumerPsychology #Culture

Things go wrong and people can sometimes be shitty about it. Both of these realities give brands a chance to showcase their values during difficult times, but only if they are willing to swallow a little pride. Negative reviews happen. They aren't always fair and they aren't always kind, but they all present a valuable opportunity no brand representative should ignore! This video explores the importance of engaging with negative reviews with the same brand-focused enthusiasm as you do the positive ones. Want an example? Check out this video and leave me a negative review in the comments. ...Oh, and while you are checking things out, I am live on Telling It Like It Is at 9:30 today with Jade Alberts, here's the link: https://lnkd.in/gRnMqx6Y #brandisaverb #tellingitlikeitis #agencyatlas