Munimentum’s Post

Business development perspective: This post is essential for any company targeting new markets. Go's technical efficiency is the ultimate weapon for reducing time-to-market and achieving profitability in regions where competitors are still struggling with high infrastructure costs. Go is the architecture of aggressive expansion. See the full methodology from Alexis Morin and the team here! (Proud to be driving this strategy with Alex!)

How SaaS Companies Can Build a Winning Market Entry Strategy for Sustainable Growth In the coming years, the worldwide SaaS market is expected to reach more than USD 300 billion. There are many chances, but it's not easy to get into new markets. A lot of SaaS businesses fail because they don't realize how important a few crucial things are: Localization Compliance & security Pricing dynamics Channel strategy SaaS enterprises require more than just a plan for launching to be successful. They need a way to keep growing. This is what works: Focus on Market Selection: Use TAM/SAM/SOM to figure out how big and important each market is. Positioning and building trust: Following rules (SOC 2, ISO 27001, GDPR, HIPAA) and keeping data safe make buying things easier. The right GTM motion is PLG for small and medium-sized businesses, hybrid for mid-sized businesses, and SLG for large businesses. Smart pricing models should be based on seats, usage, or a mix of the two, and they must align with what the client values. Measurement Discipline: Monitor the conversion from PQL to SQL, win rates, NRR, and adhere to the rule of 40. Risk Mitigation: Deal with problems with regulations, currency, and channels before they hinder growth. GreyRadius Consulting helps SaaS companies confidently enter new markets by doing research, making sure they are ready for compliance, designing go-to-market strategies, and creating frameworks for scalable growth. Clarity in strategy is what decides how far you can grow, whether you're a startup or a big company. Read the full insights here: https://lnkd.in/gZ9bp69z #SaaS #MarketEntry #GoToMarket #SaaSStrategy #GreyRadiusConsulting #SaaSGrowth #Strategy #IT

In fast-evolving digital markets, intuition no longer drives growth, it’s data, insight, and relative performance. Most organizations lack clarity on how their platforms truly stack up against peers or market standards. Platform benchmarking fills that void by revealing where you lead, where you lag, and where to invest next. As the article notes, 91% of enterprises now recognize that a sound digital product strategy is essential for relevance in today’s landscape. To benchmark effectively, you need more than vanity metrics. The article lays out a strategic framework: define clear objectives (parity, differentiation, leadership), choose meaningful KPIs across architecture, revenue, ecosystem, operations, and then select comparison targets wisely. For example, measuring API portfolio size, partner onboarding velocity, and transaction throughput against top performers uncovers gaps you can turn into competitive moats. Benchmarking done right is not a one-time audit, it becomes a continuous cycle of measurement, gap-closure, and innovation. Embed a culture of benchmarking to drive smarter decision making, sharpen execution, and align engineering, product, and strategy around what moves the needle. Dive into the full framework and case studies in the article: shorturl.at/romhg

Enterprises are grappling with escalating software spending as vendors add generative and agentic AI features to their products and adoption efforts advance. The technology is driving up costs across infrastructure, data management and applications, according to West Monroe.

When it comes to digital products, performance is not optional, it’s strategic. In an increasingly competitive market, user experience has become one of the main differentiators for business success. Yet, many companies still underestimate how much slow or unstable applications can affect their reputation, conversions, and bottom line. That’s where Performance Testing comes in. It’s not a luxury, it’s a technical and strategic necessity. By simulating real-world traffic and stress conditions, performance testing helps you answer critical questions like: ✅ How many users can my system handle before failing? ✅ Where are the hidden bottlenecks? ✅ How does the app behave under real or unexpected load? The result? More stable systems, predictable scalability, lower infrastructure costs, and — above all — better user experiences. From optimizing APIs and databases to improving response times and reducing cloud spend, performance testing turns guesswork into actionable insights. At GOW, we believe quality isn’t a final stage, it’s a culture. Our teams help businesses design and automate performance testing strategies using tools like k6, Gatling, JMeter, and Locust, ensuring your systems don’t just work, they work under pressure. Because great digital experiences depend not only on what your product does, but how well it performs when it matters most. Want to understand how your system performs today? Let’s talk and build a performance strategy that scales with your growth.

Mid-sized businesses often face a daunting challenge: how to keep pace with industry giants wielding massive resources. But here's the truth — size doesn't always equal speed or innovation. Custom technology is the secret weapon mid-sized companies can use to leapfrog larger competitors. Unlike one-size-fits-all solutions, bespoke tech adapts to your unique processes, scales with your growth, and creates efficiencies that big players often miss. Take, for example, a mid-sized retail client we partnered with. By developing a tailored cloud infrastructure and custom app suite, we helped them reduce order processing time by 40% and improve customer connections through personalized experiences. This agility allowed them to capture market share that traditional competitors struggled to defend. What does this mean for you? It means investing in technology designed around your business — not the other way around. It means turning your mid-sized advantage into one of fresh ideas, speed, and customer focus. In a world where change is constant, being nimble beats being the biggest. The right custom tech isn't just an upgrade; it's a game changer. Are you ready to outpace the giants by making technology your competitive edge?

Technology alone isn’t going to solve your clunky operations. Instead, technology is an enabler. An enhancer. It often magnifies that which it is applied to. Therefore, if you have bad processes and misaligned teams, turning to technology - whether off the shelf or bespoke - is likely to only scale the chaos. All too often technology is seen as the “quick fix”. The super glue to patch up any broken system in a business. Invariably though that’s a mistaken view to have. The next time you start searching for another SAAS platform or other tool, I emplor you to stop and look at your foundations first. Are your processes optimised, documented clearly enough and easily accessible? Do the people in your team know where to find them, why they exist and understand how to follow them? If you answer “no” to any of the questions above - fix that first.

🚀 **Google Unveils Gemini Enterprise: Next-Gen Workflow Automation** Google introduces Gemini Enterprise, a powerful standalone workspace designed to revolutionize business operations. Featuring 'Auto mode' and 'Agent Builder,' it automates complex corporate workflows through seamless integration with existing systems. This aims to tackle inefficient manual processes head-on. How will this innovation transform business operations? * 🤖 **AI-powered agents** automate repetitive tasks efficiently. * 🔗 **Seamless integration** across diverse corporate platforms. * ✨ **Boosts productivity** by minimizing manual intervention. Learn more about this news in the full article: https://lnkd.in/dgweDfRb What's the first workflow you'd automate with Gemini Enterprise? #GeminiEnterprise #AIAgentBuilder #WorkflowAutomation #EnterpriseAI #GenerativeAI

𝐇𝐨𝐰 𝐟𝐚𝐬𝐭 𝐢𝐬 𝐜𝐥𝐨𝐮𝐝-𝐧𝐚𝐭𝐢𝐯𝐞 𝐠𝐫𝐨𝐰𝐢𝐧𝐠? Faster than most businesses can keep up. 𝐅𝐫𝐨𝐦 𝐬𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 and 𝐜𝐨𝐬𝐭 𝐬𝐚𝐯𝐢𝐧𝐠𝐬 to 𝐟𝐚𝐬𝐭𝐞𝐫 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, cloud-native applications are changing the way companies build and deliver digital experiences. In our latest blog, we explore why organizations are moving fast and what it means for the 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐁𝐥𝐨𝐠 👇

Stop forcing your business into someone else's software. You know the drill. You sign up for the latest SaaS platform. It promises to solve everything. Then you spend months trying to bend your actual workflows into their rigid system. Your team gets frustrated. Data sits in silos. And you're locked into expensive subscriptions that don't deliver. Here's what most Australian business leaders don't realise: Your competitors using the same generic tools have the same limitations you do. No competitive advantage. Just expensive sameness. Bespoke AI solutions change the game: → Custom-built systems designed for YOUR specific workflows → Full data ownership and control - no vendor lock-in → Eliminate expensive SaaS subscriptions that don't fit → Build systems that give you a genuine edge over competitors using cookie-cutter tools For mid-sized Australian companies (100-400 employees), the math is simple. If you're wasting 5 hours per person per week on clunky processes, that's $2.5M annually down the drain for a 150-person team. The magic isn't in the AI itself. It's in the first prompt - understanding your business deeply enough to build something that actually works for you, not against you. Your business is unique. Your systems should be too. Ready to build something that actually works for your business? Let's talk. #AustralianBusiness #AITransformation #BusinessInnovation #DigitalTransformation #BespokeAI #SMEGrowth #BusinessEfficiency #AustralianSME #TechForBusiness #PerformanceFirst