N3XT SPORTS’ Post

📈 Digiday explores the rise of ad tech built for sports, and how Genius Sports is helping brands execute and measure campaigns that connect with fans. ✍️ Sam Bradley covered our acquisition of Sports Innovation Lab, part of Genius Sports and our partnership with PMG as proof of the scale of the opportunity in this space. With the NFL and European football seasons in full swing and the 2026 FIFA World Cup on the horizon, advertisers are seeking to target sports audiences with greater precision. By combining audience and sports data, Genius Sports is the only advertising partner with the depth of sports data required to deliver ads at key moments and prove ROI for sponsors and sports advertisers. Read the full article here 👉 https://lnkd.in/dBrqJ2Fn #Sportsmarketing #Sportsadvertising

Genius Sports is accelerating measurable brand results through its precision fan data with the recent acquisition of Sports Innovation Lab. It’s important to provide brands the ability to deliver sponsorship and advertising impact that goes beyond reach, tying campaigns directly to fan behaviors and outcomes. By innovating at the intersection of data, activation, and live sports, Genius is setting a new standard for accountability and growth in sports marketing

The female fan represents 5x higher per-capita value than average sports fans. CrowdIQ helps you capture it. By integrating CrowdIQ’s behavioral analytics into your venue strategy, you shift from reactive to predictive: turning every arrival pattern, content moment, and fan interaction into a measurable competitive advantage. Ready to unlock the female fan advantage? Read more from our Female Fan Report we released last week 😎 #FemaleFans #SportsMarketing #WomensSports #FanEngagement #CrowdAnalytics #SportsAnalytics

Sports Media is growing. Sports fans are not casual consumers. They are daily participants in a media ecosystem that spans live games, highlight reels, podcasts, social media debates, and sports betting apps. The intensity of their engagement is unmatched—nearly six in ten sports fans now consume sports-related content every single day, a sharp and statistically significant lift over recent years. Sports Fans by the Numbers 775 U.S. Sports Fans surveyed across all 50 states 65% Male | 35% Female 40% ages 18–39 | 40% ages 40–59 | 20% ages 60+ Are you capturing this growing audience?

🎾 Alcaraz and Sinner’s US Open run is proving that Gen Z athletes can spark major global #audience growth. At Parrot Analytics, our Sports Demand data shows how emerging rivalries fuel long-term fan engagement. The real opportunity? Programming beyond the court: docuseries, athlete POV content, and more. For streamers, networks, and sponsors, turning player rivalries into content strategies is a smart move. Use demand data to identify breakout stars and build audience-first IP around them. 📈 The future of sports content starts with the right data.

New drop for Sports: Missions & News Feed Widget Your players don’t just want odds. They want action. And now, you can deliver it live, relevant, and fully personalised. With our new Sports Missions and News Feed Widget, you can: ● Trigger real-time, goal-based Missions tied to live sports events ● Display targeted headlines and promos inside your platform ● Gamify every match, from pre-game to final whistle No more generic campaigns. No more missed moments. Just hyper-personalised engagement, driven by real-time sports data. ▶️ Watch how it works in action Read the full release: https://lnkd.in/dKVQdkP8

Are sports engagement numbers misleading? In this snippet of the latest #streamtimesports episode, hosts Nick Meacham and Chris Stone question they way sports and tournaments report engagement figures. Are the true indicators of fandom, or inflated metrics driven by fleeting social media impressions? The conversation explores anecdotal fan behaviour, regional differences in viewership and the growing disconnect between "reach" and genuine audience value. Like what you're hearing? Watch the full episode here 👉 https://lnkd.in/dU9TtSjE #SportBiz #FanEngagement #SocialMedia #SocialInsight #Fandom #SportsFans

Solitics’ AI powered, all-in-one marketing platform allows iGaming operators to engage players in real time creating an hyper personalised player experience driving retention and LTV. #martech #crm #igaming #cx #personalization #AI

Forget the old playbook for sports marketing. The game has officially changed. In Digiday, SheerID’s Lara Compton, SVP of Global Marketing, weighs in on how the sports media boom is disrupting ad tech. She argues the real opportunity isn't just in brand exposure, it's in building a lifetime of loyalty with every fan. Read the full article here: https://lnkd.in/dBrqJ2Fn

The impact is clear: 59% of fans say they struggle to find where games are airing. Bouncing between platforms creates frustration and missed opportunities for brands to connect at key moments. For advertisers, the lesson is simple: understanding this fragmented fan experience is critical to keeping audiences engaged and seizing every connection. Dive into the Live Sports Report to see how fan behavior is reshaping the game—and where brands can win: https://lnkd.in/evfHHMTv