How consumer behavior changes at the pump. What drives your shopping decisions?

From cookies to razors, product packages are shrinking again—this time with more size options and subtler price shifts. While it helps brands stay competitive amid rising costs, it risks frustrating consumers who feel they’re getting less for more. #Shrinkflation #ConsumerTrends #RetailStrategy https://bit.ly/4n9nvF8

https://lnkd.in/eUesytK8 Inflation is reshaping shopping habits, driving consumers to re-evaluate their brand and retailer picks due to rising prices. Insights from Ipsos’ latest Market Essentials report reveal which categories are most vulnerable to brand and retailer switching. Learn more at: https://lnkd.in/eUesytK8

Is inflation making brand loyalty a thing of the past? 🧐 New Ipsos data confirms what many of us have been seeing or even doing: Rising prices are fundamentally changing how consumers choose not just what to buy, but where to buy it. https://lnkd.in/g4CWZYBE Check out the latest highlights from Ipsos Market Essentials *Insights based on Global Country Average across 15 countries

As wallets tighten, switching is real—from groceries to electronics. 68% worry about paying bills; 32% are delaying or cancelling big purchases. Useful pulse check from Ipsos Market Essentials (15-country survey). #ShopperInsights #MarketTrends #BrandStrategy #PricingStrategy

FMCG growth in Europe is fragile. Shoppers buy essentials, cut back on extras, and demand healthier, sustainable, and more convenient choices. The old customer journey – TV promos and static in-store displays – can’t keep up. Consumers want personal and flexible experiences. In our new article, we share 5 proven FMCG examples of how brands are adapting: https://lnkd.in/dMUkbj2n 

Small changes with big impact. Keeping track of prices, limiting purchases, or buying locally is as much about control as it is about saving. To stay in control, shoppers are adopting new coping strategies. Each choice reshapes the FMCG landscape and brands that respond with agility will come out ahead. 🔑 Understanding these behaviors is crucial to building trust in an age of caution. Our latest infographic breaks it down, providing strategies brands and retailers can use to stay ahead. Discover what's shaping tomorrow’s baskets: https://okt.to/2LxpWm

🔎 Mind the gap! Empty slots in this coffee shelf (Swedish hypermarket). A clear case of distribution gap. These gaps represent much more than just missing products: ☕ Lost sales (of course…) ☕ Dissapointed shoppers who may switch brands (loss of loyalty) ☕ Irritated shoppers who may leave the shelf without buying anything, or even switch store (loss of category volume) But please, do not ONLY measure distribution – we must also understand rotation (sales per SKU per day or week). 👉🏼 High distribution with poor rotation = risk of missed sales due to poorly optimized assortment or shelf space (planogram) 👉🏼 High rotation with poor distribution = lost growth potential. How to do it? 🤝 Collaborate with retailers and stores 📊 Use POS-data on store level (Retail Direct Data) 😎 Democratize insight so that sales reps can act fast and efficiently At CatMan Solution and Redslim we strongly believe our tools create positive impact for shoppers, stores, retailers and suppliers 🤗

Small changes with big impact. Keeping track of prices, limiting purchases, or buying locally is as much about control as it is about saving. To stay in control, shoppers are adopting new coping strategies. Each choice reshapes the FMCG landscape and brands that respond with agility will come out ahead. 🔑 Understanding these behaviors is crucial to building trust in an age of caution. Our latest infographic breaks it down, providing strategies brands and retailers can use to stay ahead. Discover what's shaping tomorrow’s baskets: https://okt.to/GbZ135

In 2025, European FMCG shoppers are more polarized than ever.💶 27% now describe themselves as financially comfortable, while 33% say they’re struggling to make ends meet. The shrinking “neutral middle” is changing the way households shop. 📈 Retailers who respond to these diverging realities will be best positioned to win. Download infographic : https://okt.to/ejS6nP

Small changes with big impact. Keeping track of prices, limiting purchases, or buying locally is as much about control as it is about saving. To stay in control, shoppers are adopting new coping strategies. Each choice reshapes the FMCG landscape and brands that respond with agility will come out ahead. 🔑 Understanding these behaviors is crucial to building trust in an age of caution. Our latest infographic breaks it down, providing strategies brands and retailers can use to stay ahead. Discover what's shaping tomorrow’s baskets: https://okt.to/9PmycD