The Navigator Company’s Post

📖 92% of Portuguese readers prefer to read on paper. This is one of the key findings of the study “Book Market: Buying and Reading Habits in Portugal”, conducted by GfK for the Portuguese Association of Publishers and Booksellers (APEL) and recently presented at the Book 2.0 – The Future of Reading conference. The report shows that, in 2024, printed books remained the preferred format among Portuguese readers. The number of copies sold increased to 14 million (up from 13.2 million in 2023), and reading habits also evolved positively: 76% of the Portuguese read at least one book in 2024, compared with 73% in 2023. 👉 Books continue to inspire generations, and the experience of reading on paper – a renewable, biodegradable, and compostable material – remains irreplaceable. 🌿💚 #TheNavigatorCompany #books #paper #ReadingHabits #Book20 #TheFutureOfReading #Book20APEL

  • No alternative text description for this image

To view or add a comment, sign in

Explore content categories