Neal Mohan’s Post

That’s a wrap on #Brandcast 2025. What an incredible evening at Lincoln Center celebrating the brands, creators and partners who have made YouTube a global stage for creativity and connection over the past 20 years. Between star power like YouTube creators Brittany Broski, iShowSpeed, Jimmy Donaldson and Sean Evans, and performances by Lady Gaga and Alex Warren, this year’s Brandcast showcased that YouTube has become the epicenter of culture and continues to transform how we watch and create entertainment. No other platform brings together the most passionate fans, most influential creators and biggest cultural moments. To help advertisers tap into this zeitgeist on YouTube, especially around major cultural moments like Black Friday, awards season, or National Football League (NFL) games, we announced a new package enabling advertisers to put brands at the heart of the moment – with brand integrations right within the content that viewers love. We also highlighted one of the biggest shifts we’re seeing: people are spending more and more time watching YouTube on their TVs than on any other device. When today’s viewers – particularly younger viewers – turn on the TV, they want to watch what matters to them, unconstrained by format, genre or style. And YouTube delivers all of this in one place. An enormous thank you to everyone who joined us in NYC to celebrate 20 years of YouTube and look ahead to the future. Until next year!