Personalisation isn't always powered by algorithms. A Coke can with my name on it beat a million data points today. Retail’s real power? Human moments at scale. Well played The Coca-Cola Company
When Coca-Cola acknowledges game! 🙌
The success of this story marketing is beyond words! We need a Case Study for this!!! Harvard will re-tell this some day.
So true. AI and Tech helps in so many aspects, but nothing beats the emotion of a thoughtful or friendly personal gesture!
I find it strange that a Multi Brand like Coke would follow Bevco [ Pepsi ] , who started this "trend " about 2 years ago on their Jive Brands , in Western Cape , putting funny and topical names on their 2 litre bottles of CSD's .....? It proves the fact that to copy a good idea is the sincerest form of flattery!!!!
Coca cola the were helping and great
Visibility goals! How super.
Neil, I agree
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I agree 💯 Great recognition!
Advisor - Marketing and Communications at TransUnion Africa
3moForget AI—this is CI: Coke Intelligence!! :-) A great reminder that sometimes, the most powerful form of personalisation is simply being seen. No algorithms, no data sets—just one name on one can, creating one memorable moment. Well done, Coca-Cola Company, for showing that scale doesn’t have to come at the expense of human connection!