New Balance’s Post

📍 Tokyo, Japan. If you know sneakers, you know that New Balance has long been entrenched in Japanese footwear culture. A market, a country and a consumer demographic that represents our ambition to be the most premium athletic brand in the world. A society on the forefront of innovation, while simultaneously honoring tradition, craft and elevated experiences. I had the pleasure of visiting our New Balance Japan team last week in Tokyo, here’s what we continue to learn: 📝 Japan leads the league in curated specialty retail. From meticulous visual merchandising, unique retail formats and a supreme focus on customer service, to takeaway collectibles & visual look books - there is a lot that the rest of the world can learn from the Japanese retail landscape. From our Flagship in Harujuku, to our Run Hub in Yoyogi Park and the ‘tucked away’ T – House in Nihonbashi Hamacho – these experiences realize the power and range of NB. ⚾️ Shohei Ohtani is as big as you would have guessed, and baseball is thriving and growing. Baseball continues to be the most popular sport in Japan from both a participation and viewership standpoint, and Shohei is at the center as the cultural icon. 🌎 Thinking global and acting local is a difficult cultural nuance to attain. Regional authenticity is essential to driving a global brand image. In the case of Japan, ensuring premium elevation through unique product collections like NB’s Tokyo Design Studio or the iconic New Balance Japanese tech blazer. A special thanks to New Balance Japan for being amazing hosts and representing the best of New Balance. #branding • #marketing • Creative Artists Agency • Major League Baseball (MLB)