Ozone launches Audience Connection Platform in the US

Discover the latest in YouTube's advertising landscape! YouTube has just released its Brand Pulse Report, revealing transformative insights and emerging trends in video advertising. This report is a must-read for marketers aiming to leverage YouTube's massive audience for brand growth. Learn more and stay ahead of the curve! Read the full report here: https://lnkd.in/eqg6KePi #DigitalMarketing #YouTube #BrandStrategy #AdTrends

Publishers are seeing the impact of Realize. Stephanie Lindstrom, Director of Revenue Marketing Operations at McClatchy Media, shares: “Realize is proving to be a great addition to our marketing mix. The technology is helping us drive strong efficiency & post-click engagement, through tapping into a large audience that lives across brand-safe inventory." ✅ Stronger efficiency ✅ Deeper engagement ✅ Scaled reach across premium inventory See the Realize effect: https://lnkd.in/e3C56GjZ #PerformanceMarketing #RealizeForAdvertisers

Maximize Ad Revenue with GAM360 Free Google Ad Manager often caps your growth. Our latest article shows how upgrading to GAM360 can deliver a 20–40% revenue lift. Learn about first‑party audience tools, programmatic guaranteed deals, advanced header bidding and how Oraki can help you unlock your full revenue potential. 👉 Read more: https://lnkd.in/d9GtVaR8 . #AdTech #GoogleAdManager #GAM360 #Publishing #DigitalAds #UKMarket

Did you know that the term “Programmatic Advertising” was first coined in 2007 - and that today it accounts for over 90% of digital display ad spend in markets like the UK? What started as a niche buying method has evolved into the backbone of digital advertising globally From real-time bidding to audience precision, programmatic has reshaped how brands connect with consumers. #FridayFunFact #ProgrammaticAdvertising #MediaPlanning #PiInsights #DigitalMarketing #PiEurope #GlobalMedia

Quality traffic shouldn’t be underpaid. Too often, publishers with strong audiences see their value drained by weak campaigns that don’t convert. 𝐄𝐃𝐌 𝐋𝐞𝐚𝐝 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 helps publishers capture the full potential of their traffic by pairing it with advertisers actively looking for their audience. 👉 Monetize your traffic the right way: https://lnkd.in/dnHvdnTv #EDMLeadNetwork #PublisherRevenue #TrafficMonetization #HighIntentTraffic #PerformanceMarketing

Big news: OpenBrand has integrated Claritas PRIZM® Premier segments into MindShare, our consumer survey market measurement tool. Now you can connect who’s moving in your market to who they really are and activate those audiences across media with precision. This connection between consumer insights and targeted segments allows you to: 1. See the segments driving category momentum, brand intent, and consideration 2. Activate audiences directly into Claritas-powered channels (programmatic, social, streaming/CTV, direct mail, mobile) 3. Measure lift by PRIZM segment to optimize spend with confidence This integration closes the gap between consumer insight and audience action, all in one step. Learn more about how this powerful combination can help you better identify and target winning segments: https://hubs.li/Q03KYhZb0

Last week at #AdvertisingWeekNewYork, Jonah Goodhart (Mobian), Kieran Geyer (Prudential Financial), Meagan Myers (Fox Corporation), and John Ebbert (tipsheet.ai) shared how advertisers and publishers are rethinking brand safety and context. Here’s how our partners are putting it into action: - Fox Corporation advertisers can now use Mobian’s contextual intelligence within the OneFOX Converged Media Platform to make every placement more effective and meaningful. - Prudential Financial is leveraging the same intelligence to reach audiences in the right moments; Kieran Geyer noted that Mobian targeting is 50% more efficient than legacy solutions. Thanks to Allison Schiff and AdExchanger for capturing the conversation. Read the full article below.

Concentration beats commercials. 💭📈 You can spend thousands on TV ads and reach everyone — but connect with no one. Social media and digital marketing allow you to target, engage, and build relationships with the exact audience that matters most. It’s not about the size of the audience — it’s about the depth of the connection. Let’s focus on strategy that actually converts. #DigitalStrategy #MarketingFocus #SocialMediaMarketing #BrandGrowth #BusinessSuccess

Many businesses put all their ad eggs in one basket Usually Google or Meta Ads Problem: - algorithm changes - Ad policy shifts - Audience fatigue can tank your pipeline Omni channel campaigns are a great hedge for larger organisations Where a single channel failure can be very expensive Don’t bet everything on one channel

Many businesses put all their ad eggs in one basket Usually Google or Meta Ads Problem: - algorithm changes - Ad policy shifts - Audience fatigue can tank your pipeline Omni channel campaigns are a great hedge for larger organisations Where a single channel failure can be very expensive Don’t bet everything on one channel