The Trade Desk Enters Retail Media with Koddi and Gopuff

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform. https://ift.tt/tHaeM0B

We’re excited to announce our integration with The Trade Desk, bringing on-site retail media inventory into the programmatic ecosystem—starting with Gopuff as the first retail partner. For the first time, advertisers can now activate sponsored product ads directly through The Trade Desk platform, unifying full-funnel campaigns across retail and digital channels. Join our Advertising Week panel at 11:50 EDT today on the Insights Stage to learn more with Rajeev Vijay, Matthew Fantazier, and JR Crosby. Read more about how we’re simplifying access and unlocking new value for retailers and advertisers via Kathryn Lundstrom's article for ADWEEK: https://lnkd.in/dTsZgr4E #Forallcommercemedia

Retail media just got a new engine. The Trade Desk now lets advertisers buy onsite retail media directly through Koddi, with GOPUFF as the first partner. This first in market integration gives brands programmatic access to onsite retail media in the same DSP used for other channels, and pits The Trade Desk against Criteo. Action: run a controlled pilot comparing onsite media bought via The Trade Desk and Koddi to your current mix. Track incremental ROAS and revenue per impression; monitor CVR and CPA. A single limitation is attribution across channels remains messy. Launch a pilot this quarter and learn what onsite retail media can unlock for your funnel.

The Trade Desk is enabling brands and agencies to seamlessly buy premium onsite retail media inventory for the first time through a new integration with Koddi's commerce media platform. This integration makes it possible for advertisers to purchase sponsored product ads and other onsite retail placements programmatically. Gopuff will serve as the initial launch partner, with additional retailers expected to follow in the coming months. Learn more: https://bit.ly/3KPYNvg

We're excited to enable brands and agencies to seamlessly buy premium onsite retail media inventory for the first time through a new integration with Koddi's commerce media platform. This integration makes it possible for advertisers to purchase sponsored product ads and other onsite retail placements programmatically on our platform. Gopuff will serve as the initial launch partner, with additional retailers expected to follow in the coming months. Learn more: https://bit.ly/470SM7T

If you missed it, The Trade Desk and Koddi announced an exciting partnership with Gopuff as a launch partner. This will enable seamless programmatic buying of premium onsite retail media inventory alongside other omni-channel strategies. This is the first step in breaking down silos between brand and performance media. Every retail event I have attended recently has discussed the need for better measurement, how to prove the effect of investing mid/upper in assisting retail onsite investment. We are just getting started! #WeAreTheTradeDesk #Retail https://lnkd.in/d9Ym6MiS

We are teaming up with DoorDash to offer advertisers new ways to connect with shoppers at the point of purchase. 🎯 With this new multi-year partnership, advertisers gain access to DoorDash’s premium ad formats like video, display, Sponsored Products, and Sponsored Brands—plus off-site options across search, social, and more. That’s a full menu of ad opportunities designed to drive measurable results. As Stephen Howard-Sarin, Managing Director, Retail Media AMER at Criteo, puts it: “Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery and alcohol brands.” 🗞️ Read the full announcement here: https://lnkd.in/d3eDi3AF #RetailMedia #Adtech #DoorDash

Criteo's partnership with DoorDash fulfills one of my core retail media truths: "Ecommerce audiences are a zero-sum game" -- someone shopping for your brand on one site is not *also* shopping for that brand on another site (except on Black Friday). As a brand, you get one shot at the ZMOT. DoorDash is the place millions of customers shop so many retailers Criteo works with across Grocery, Beauty and other categories. Combining the reach of a) retailer ecommerce sites and b) DoorDash's marketplace in the US, we help brands reach all the retailers' customers at the moment they make purchase decisions.

Retail Media Gets Delivered: Criteo's Strategic Move to Defeat Silos. The Criteo and DoorDash partnership is a major signal shift in the retail media landscape. By integrating, Criteo is solving a crucial fragmentation problem for agencies: New Inventory Access: Advertisers gain streamlined access to high-intent shoppers on DoorDash's rapidly growing non-restaurant categories (grocery, convenience, alcohol). Closed-Loop Data: The partnership promises to simplify media buying and measurement, ensuring brands can track the connection between an ad impression and a direct purchase/delivery. This deal positions DoorDash as a "must-buy" retail media destination, connecting brand demand directly with point-of-purchase logistics.

Add to Cart ➡️ Add to Ad Spend The distinction between shopping and advertising is diminishing. Caroline McCrory shares what brands need to know: https://gag.gl/xQ44Ff From Walmart to Instacart, retailers and commerce platforms are transforming purchase data into valuable ad space. Brands that grasp this change can connect with shoppers effectively and assess precisely what succeeds. Check out the full blog for all the insights. #MediaRadar #MarketingIntelligence #DataDrivenMarketing #RetailMedia #CommerceMedia #AdInnovation #AdTech