With the news that Jimmy Kimmel Live has been pulled off the air indefinitely, the late-night TV format appears to lose another mainstay. As the format continues to shrink and evolve, it's time to reevaluate what late-night programming means for brands, advertisers, and viewers. Check out our recent conversation below!
Introducing Ocean ViewPoint! Every Monday morning, Ocean Media has a company-wide meeting to discuss new media trends, news tidbits, and topics that are front of mind for our Ocean teams and clients. One of the topics we discussed was the future of late-night television and what it means for viewers, advertisers, and brands. To kick off this series, we wanted to unpack the end of Stephen Colbert and CBS’ Late Show franchise further, so we got Ocean Media President, David Coleman, and Senior Director of Media Investment, Kevin Cozine together to discuss how this development impacts opportunities in advertising, brand media strategies, and why the shape of linear, digital, and social media will be forever altered if late night television as we know it, goes away.
