𝗠𝗮𝗸𝗲 𝗶𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹, 𝗻𝗼𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 “Hyper-personalisation” means nothing without impact. Nick Myers, CSO at OLIVER, shares how personalisation that respects individuals delivers results. Pets at Home: Hundreds of bespoke love songs for owners and pets that sparked genuine emotion. Barclays: Pencil Pro enabling contextual creative tailored to individual needs, with relevance and respect. This is practical personalisation delivering meaningful, one-to-one conversations. Read Nick’s full perspective here: https://hubs.li/Q03LTTXw0 #AIMarketing #InHouseMarketing #HyperPersonalisation
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2w"True personalisation isn’t measured by its prefix but by its impact" - Otherwise - why even bother? Love it!