Introducing Optimove's Positionless Marketing Platform

Stop making one-pagers. ❌ Instead of PDFs that disappear into inboxes, Logan Hendrickson (ex-PMM at 15Five) says to build smarter, trackable product pages. More data. More personalization. More interactivity. 📈 Product Marketing Alliance is where we hear the boldest takes in product marketing – like this one. Want more? Follow our community Product Marketing Alliance & Logan Hendrickson for daily insight from real PMMs on the ground. 👇

Every marketing decision should pass through the 3Cs: 1️⃣ Clarity 2️⃣ Consistency 3️⃣ Channel focus If it doesn’t tick all three, then it’s a distraction. #GrowthFramework #StartupClarity #MarketingTips #ScaleSmart

Retention marketing is dead… or at least it feels that way when brands rely on the same recycled playbooks. The truth: personalization wins. Anonymous user tracking wins. Solid reporting wins. This week I sat down with Zac Cherin (Simplistic, Hiro Analytics) and Francesco Gatti (Opensend). Both were early believers in Revamp AI (YC S23), and we’ve since worked together on accounts where Revamp and Opensend amplified revenue without even realizing it at first. When the right partners align, retention marketing isn’t dead. It’s just getting started. Who’s in your village?

So many eCom founders ask me: “Why am I not scaling?” And it’s almost always the same reason. 👉 They focus only on ads. While ignoring the real problems: – A weak offer – Broken systems – No retention strategy Scaling isn’t about spending more on ads. It’s about fixing the foundation.

Mrinali Jain, Marketing Ops Manager at Vidyard, turned reporting into a growth engine with HockeyStack. She’s not just measuring funnel metrics, she’s driving alignment and action across revenue teams. Here’s how she blends Odin for instant insights with dashboards for full-funnel visibility: - Why did SQL → SQO conversion suddenly dip? - Which channels generate volume but also high disqualification rates? - How much pipeline did that new nurture actually influence? With Odin’s quick answers and custom dashboards, Mrinali equips Vidyard with: ✅ Faster triage of funnel bottlenecks ✅ Clearer sales-marketing alignment in Pipeline Council meetings ✅ Smarter investment decisions backed by validated attribution See how Vidyard uses HockeyStack to modernize Marketing Reporting: https://lnkd.in/gXpETi4X

If you're in e-commerce or marketing, you already feel the Q4 pressure creeping in. Here’s my challenge to you: ❌ Don’t default to the same workflow that burned your team out last year. ✅ Start building systems now that can handle scale without chaos. Mozart helps lean teams launch campaigns at the speed of seasonal demand—without killing creativity. Plan less. Launch more. #Q4Marketing #MozartAI #MarketingOps #CampaignVelocity #CreativeTeams

You're sitting on a content goldmine—and most teams don’t even know it. One well-written PDP can be repurposed into: Ad copy variants ➡️ Email product highlights ➡️ Seasonal refreshes ➡️ Social captions ➡️ UGC-style scripts ➡️ Retail media modules But most teams treat PDPs as static. They shouldn’t be. AI makes it easier than ever to break content into modular, reusable blocks—so you can create more without starting from scratch. Less effort. More output. Same brand voice. #ProductContent #RetailMarketing #ContentStrategy #AIContent #DigitalMerchandising #AdVonCommerce #NextGenRetail

Ever dropped text into Google Translate and laughed at the result? Now imagine that happening on your product pages. ❌ Brand names turn into nonsense ❌ Sentences feel robotic ❌ The voice that makes you unique disappears That’s the reality for too many stores trying to “go global” fast. And the cost isn’t just awkward copy. It’s trust. You don’t need another quick fix. You need a system that keeps your brand voice consistent, clear, and trustworthy, in every language, every market. #ecommerce #globalcommerce #contentmatters #scaleyourstore

💡 In today’s digital world, personalization isn’t just a trend – it’s a necessity. From Netflix recommendations to Amazon’s product suggestions, tailored marketing builds stronger customer relationships and boosts ROI. 🚀 Check out these examples & benefits of personalization in digital marketing. 👉 Are you personalizing your customer journey yet? #DigitalMarketing #Personalization #MarketingStrategy #CustomerExperience #MarketingTrends #EmailMarketing #DataDrivenMarketing #GrowthMarketing

The Product Marketing Alliance SF get-together was a blast. Some off-the-cuff thoughts: - Everything's an AI company. - AI is great at analysis, not strategy. - AI is great at content creation, not at taste. - PMMs who use AI for the right parts of their value chain are crushing. Those who are using it for the wrong parts of their job are thrashing—worse than those who aren't using it at all. Tactical mistakes are evident really quickly. Strategic mistakes take months to detect, and even longer to unwind. Organizations need to make sure they're investing in the right things at the right layer of the stack, and that's just as true for the PMM toolset. -- Also—thank you Casey Samulski for taking the stage with me. We ran a workshop where he shared how Mission, a CDW Company uses GetWhys to create super targeted messaging, and then we applied the same process to rewriting OpenAI's (real) "Sales and Marketing" Solution page in front of a live audience. Very silly. Very fun.