How CPG stores can avoid lost sales with shopper insights

🍉 Stockholm Grocery Market Insights: Data-Driven Retail Wins Want to stay ahead in #SwedensCompetitiveGrocerySector? By #ScrapingpProductData from leading retailers like MatHem and Coop SE, brands and retailers can unlock powerful insights to drive smarter inventory, pricing, and merchandising strategies. 📌 Key insights include: Uncovering real-time product assortments and pricing trends across categories Spotting gaps in inventory and optimizing stock levels to reduce waste & missed sales Benchmarking performance vs competitors on value, variety & availability Adapting quickly to changing consumer preferences and regional demand signals With accurate market data in hand, decision-makers can not just react-but predict trends, #MaximizeMargins, and deliver what shoppers really want. 🔍 Elevate your retail strategy. Start leveraging competitive grocery data today. https://lnkd.in/dimtzxuj #RetailAnalytics #GroceryData #SwedenRetail #DataScraping #MatHem #CoopSE #PricingStrategy #InventoryManagement #CompetitiveIntelligence #MarketTrends #EcommerceRetail #ProductAssortment #StockOptimization #ConsumerInsights #RetailInnovation #SupplyChain #BusinessIntelligence

🔥 The FMCG Industry Game Has Changed Consumers, retailers, and brands are no longer playing by the old rules. When I first stepped into FMCG almost two decades ago, success was straightforward: ✔️ Strong distribution meant growth ✔️ Shelf space guaranteed visibility ✔️ Promotions drove volume But those days are gone. Today, the FMCG industry operates by a new playbook — one where consumer behavior, retail dynamics, and brand strategies are constantly shifting. 👉 Next week, I’ll share my perspective on: 🔺 The trends reshaping FMCG 🔺 The mistakes brands keep repeating 🔺 And what it really takes to stand out in a crowded market 🫰 Stay tuned. #FMCG #Retail #ConsumerTrends #BusinessGrowth

What forces are redefining the future of grocery? Progressive Grocer's Gina Acosta sat down with our Managing Director Dolinda Meeker to talk about the role of consumer validation in a crowded marketplace — and how Product of the Year helps brands and retailers turn innovation into lasting growth. 🎥 Watch the full interview here: https://lnkd.in/e-ZtD59F

Great insights in this NACS piece. A good reminder that consumer behavior is fickle, especially at the pump . Lower prices might drive more trips for some, but fewer for others. What would it take for you to drive 10 minutes out of your way? Or make that left turn on a busy street? Retailers and CPG brands have the power to influence that behavior. 🔗 https://lnkd.in/ewUsmwur

Most CPG plans fail not for lack of ideas, but for lack of subtraction. Before your next quarter, list what you will stop doing: -Channels that drive awareness but not repeat -Promotions that spike trial and kill price integrity -Retailers that add doors but drain cash -“Nice-to-have” features that confuse the shelf read Then pick one thing to double down on where you have proof of velocity and margin. Focus compounds. Noise subtracts it. What are you subtracting this quarter? #CPGFounders #RetailStrategy #UnitEconomics #ConsumerInsights #SmartGrowth

When data works together, great things happen. A leading CPG brand used integrated forecasting and sales insights to preserve shelf space and cut shrink—saving $2M in annual sales. A great example of how Circana’s Liquid Supply Chain solutions turn complexity into clarity. #CPG #RetailAnalytics #InventoryOptimization #LiquidSupplyChain #CircanaInsights

It’s 2025: out-of-stocks (OOS) like this shouldn't happen, and if they do, they should be resolved swiftly. One thing that will always stay with me came from a conversation with a CPG leader I met back in June: "Traditional segmentation is dead. We need to segment stores based on what’s actually in-store. Reality beats assumptions. And space is still the best proxy for sales." That means moving beyond assumptions on demographic and channel-based segmentation and looking at real execution data: shelf space, facings, price, promo, availability. Relying on EPOS data gets you to a good level in many cases, but if you need to go the extra mile in execution, then there’s no alternative to marketplace reality. When you segment stores based on what’s physically there and what sells better or worse, a few things happen: - Field resources are better prioritised - Visit ROI becomes measurable and repeatable - Incentives align more closely with what’s happening in-store #CPG #RetailExecution #FieldSales #ExecutionStrategy #Neurolabs #Retail

🔎 Mind the gap! Empty slots in this coffee shelf (Swedish hypermarket). A clear case of distribution gap. These gaps represent much more than just missing products: ☕ Lost sales (of course…) ☕ Dissapointed shoppers who may switch brands (loss of loyalty) ☕ Irritated shoppers who may leave the shelf without buying anything, or even switch store (loss of category volume) But please, do not ONLY measure distribution – we must also understand rotation (sales per SKU per day or week). 👉🏼 High distribution with poor rotation = risk of missed sales due to poorly optimized assortment or shelf space (planogram) 👉🏼 High rotation with poor distribution = lost growth potential. How to do it? 🤝 Collaborate with retailers and stores 📊 Use POS-data on store level (Retail Direct Data) 😎 Democratize insight so that sales reps can act fast and efficiently At CatMan Solution and Redslim we strongly believe our tools create positive impact for shoppers, stores, retailers and suppliers 🤗

Chobani isn't just a yogurt brand; it's a retail powerhouse. By blending innovation with strategic placement, they've turned grocery aisles into their stage. With over 100 SKUs on Walmart shelves and a presence in top grocery chains, Chobani ensures they're always within arm's reach. Their success isn't accidental. It's a result of understanding foot traffic patterns, optimizing assortment density, and continuously innovating to meet consumer demands. With MapZot’s data-driven insights, we can see how smart shelf placement, optimized assortment, and shopper behavior analytics help brands dominate in retail. Understanding your store’s dynamics is as important as the product itself. MapZot helps brands uncover these insights, turning shelf space into a strategic advantage Read the full blog here: https://lnkd.in/e-n5tHQw 

When everything’s on the line, shopper insight isn’t optional, it’s your edge. Asda’s new bay-by-bay reset is one of the biggest shifts in its commercial strategy for years. The retailer is looking to simplify its offer, strengthen supplier relationships, and deliver better value for shoppers. The message: buy better, sell faster, and be 10% cheaper. For suppliers, that means a tighter, leaner environment. Asda plans to remove duplication, delist slow-selling lines, and focus investment on high-volume, fast-moving SKUs that build traffic and price trust. Despite the obvious pressure this puts on suppliers, there are opportunities to be had: - For fast sellers: Suppliers with strong rate of sale and clear shopper demand can gain space and visibility. - For data-led partners: Asda wants suppliers who bring insight, not just product, those who understand their shopper and can demonstrate their category growth potential. - For value-oriented brands: Those aligned to Asda’s “low price, high volume” strategy stand to benefit from the shift. - For innovators: NPD that solves real shopper needs, not just adds duplication, will still find a place. The retailer will expect partners to come armed with data, not just products, and to prove exactly how their solutions will drive category growth, whilst aligning to their strategy. The winners will be suppliers who think and talk like retailers, using insight to justify their position. With the right insight, you can challenge effectively, protect your listings, win space, and grow share. Shopper Intelligence can enable all of this. With insights available instantly. A total grocery survey in 2025 n=80,000 (n=13,000 in ASDA alone) covering 225 categories in the store. The full path to purchase. DM me for a no obligation discussion on what the data is telling us for your category. #categorymanagement #shopperinsights #retailinsights