Marketing has become a promotion factory. 🏭 We've trained ourselves out of having a seat at the table — reduced to "blast the email" or "get those LinkedIn ads running." What happened to being strategic about pricing, product, market positioning? What happened to owning business planning conversations instead of just executing campaign requests? In our latest The RevRoom Podcast episode, Danielle Contreras and I break down how marketing leaders can shift from reactive order-takers to strategic revenue drivers. She shares the Revenue Map framework that's creating "aha moments" across hundreds of B2B companies. Planning season is here. Time to own your plan before it owns you. Listen now: https://lnkd.in/gXY-KUNp #B2BMarketing #MarketingStrategy #RevRoom

💡 Leading Growth with Clarity and Confidence Accounting for Growth Podcast EP 06 – Part 1 of a 3-Part Series Leading Growth with Clarity and Confidence Growth is not just about getting more clients. For CPA firms, it starts with clarity, culture, and a client-first mindset. In Part 1 of our 3-part series, host and Fractional CMO Chad Person talks with Charles Brower, CMO and Growth and Demand Generation Specialist, to unpack the barriers holding firms back from real growth. They explore how outdated marketing practices, misaligned culture, and a lack of clear vision create friction. Charles shares how firms can modernize their approach, embrace digital transformation, and design growth strategies that truly serve their clients. 💡 What You’ll Learn ✅ Why traditional marketing slows firm growth ✅ How to align culture with a growth vision ✅ Why client experience should drive every strategy ✅ How firms can adapt to digital expectations ✅ Steps to assess and refresh growth practices 📅 Drop Date: October 17 Perfect for firm leaders, marketers, and professionals ready to lead growth with clarity, confidence, and a client-first focus #AccountingForGrowth #FirmGrowth #CharlesBrower #MarketingStrategy #ClientExperience #DigitalTransformation #ProfessionalServices #GrowthMindset #LeadershipInFirms #AccountingInnovation

I listened to a podcast that made me think about investment strategy and hard-to-measure ROI. The episode was about Kraft Heinz, and how it became known for its relentless cost-cutting campaigns. Even office supplies were rationed and restricted. If a dollar couldn't be tied to an immediate return, then it wasn't spent. With that strategy, there was little room for investment in R&D and marketing. While this decision did increase the profit margin in the short term, it ultimately resulted in the business falling behind. The merger is now breaking up due to poor business performance. As a marketer, I resonated with the idea that rejecting marketing as an investment means the market will eventually reject you. That feels like poetic justice. As someone helping build a business, I understand how enticing it is to be performance-driven in everything that you do, and how easy it is to ignore what you can't measure. Like all things, it's probably all about maintaining a smart balance. P.S. The podcast mentioned above was The Journal by The Wall Street Journal, and I highly recommend it! FORME Marketing #Marketing #B2BMarketing #Business

Who in your business is at the strategy decision-making table? Finance? Marketing? Talent/people? Technology? If it's just about sales, you're missing out. In a big way! In the latest episode of the What's the Point podcast, Matt Gallivan shares how aligning marketing, product, and sales is key to building a unified strategy. Matt explains how their quarterly GTM workshops ensure that every team with a customer touchpoint has an equal voice in shaping the message and strategy. Some of Matt's highlights: - When marketing, product, and sales teams work together, the message is stronger and more aligned with what the market actually needs. - Having a shared understanding of what’s coming down the pipeline ensures that no one is caught off guard; teams know exactly what’s being built and why. - A joint target with marketing creates shared accountability, making everyone feel invested in the success of the product and messaging. By fostering this kind of collaboration, you ensure that everyone is working toward the same goal, with no surprises along the way. And you'll be stronger for it -- THAT is the point! To dive deeper into how this has transformed their approach, check out the full episode of What’s the Point?, link in the comments.

Not every company needs a full-time CMO, but every company needs marketing leadership. In this new episode of the Missing Half podcast, Carlos Hidalgo (Digital Exhaust) shares why the Fractional CMO model isn’t just for small businesses; it’s for any organization ready to bring focus, alignment, and strategy to their marketing efforts. Too often, teams are busy but not effective. They’re running campaigns, posting content, and testing tools without a cohesive plan that connects marketing to growth. That’s where seasoned leadership changes everything. Strategy replaces reaction, marketing aligns with sales and finance, and teams finally move from activity to impact. 🎧 Watch episode 73: https://lnkd.in/eXR5n3_d #B2BMarketing #ManufacturingMarketing #FractionalCMO #MarketingLeadership

Our CEO Carlos Hidalgo sat down with Bill Woods from 50 Marketing to discuss marketing leadership, fractional work, and strategy versus "random acts of marketing". Some great insights! #marketing #b2b #cmo #leadership #fractional

Sales doesn’t just need more leads. Recent podcast guest Matt Hudson breaks down what sales actually needs from marketing—and it’s not just MQLs. Sales needs visibility, brand recognition, and leads that are ready—not just “in the funnel.” If your team still thinks sales enablement ends at a handoff, this is a wake-up call. #B2BMarketing #SalesEnablement #GoToMarket

Sales doesn’t just need more leads. Recent podcast guest Matt Hudson breaks down what sales actually needs from marketing—and it’s not just MQLs. Sales needs visibility, brand recognition, and leads that are ready—not just “in the funnel.” If your team still thinks sales enablement ends at a handoff, this is a wake-up call. #B2BMarketing #SalesEnablement #GoToMarket

Sales doesn’t just need more leads. Recent podcast guest Matt Hudson breaks down what sales actually needs from marketing—and it’s not just MQLs. Sales needs visibility, brand recognition, and leads that are ready—not just “in the funnel.” If your team still thinks sales enablement ends at a handoff, this is a wake-up call. #B2BMarketing #SalesEnablement #GoToMarket

Pro orders down 20% from Q1-Q3. Home equity up 38%.   Dollarization could lift in Q2 2026. Teams that align marketing, sales, and ops now will bank the rebound. Todd Tomalak with Zonda walked through the data in the latest Paradigm podcast. Here's what matters for manufacturers and distributors. The gap between now and Q2 is your planning window. Most teams will wait and react. Smart teams are aligning now. Alignment means specifics: → Who owns the digital touchpoint strategy for pros? → What's the timeline for execution? → Where are the checkpoints before spend returns? Pros research online, then buy elsewhere. That behavior won't reverse... it'll accelerate. If your marketing, sales, and ops leaders don't have clear answers to those questions, you'll miss the rebound. Full episode links in the comments. What's stopping your team from aligning right now?