VP of Sales & CX at Superfans.io (formerly Vajro) | Helping DTC brands turn best customers into loyal superfans
Retail is for discovery, not acquisition. The smartest brands use retail as a top-of-funnel awareness engine, a way to get discovered, not to convert. They then lean on social, email, community, and owned channels to build relationships and drive repeat purchases. And among all owned channels, mobile apps consistently deliver the highest incremental revenue as they’re closest to the customer.
Helping Retail Leaders Build Profitable, Future-Proof Businesses | Retail Strategy & Technology ROI | Ex-Senior GM Strategy, Sharaf DG | Advisory
1dPratik Pandya Discovery has always been the forte of physical retail, while digital channels sustain connection. The smartest retailers design stores to spark curiosity and use their apps to deepen relationships.