Transcript

One fine day, somebody woke up, hired A consultant to tell us what to build. That's not typically how we operate. A lot of it is inside out. And how does that come in that Intel? Well, talking to customers in India for long has been the home of IT services and we are trying to make this transition to being a product builder. It's been hard. Most successful PMS I know love this intersection as part of their role, which is a mix of product understanding, communication, marketing and helping sales as well fact that. People have opened up to the idea of it. They know what the value is. And I think it's one of the hottest jobs today in, in in marketing. I don't know if a lot of people who have like made that kind of commitment to product and to marketing to stay that long on the course. When the GST thing happened in India, right? It was a massive opportunity, which is very, very focused on the Indian market. Understanding that local flavor as well from a GTM standpoint is very, very crucial for a product marketer.