Food is quietly outperforming. Unilever’s H1 2025 results prove that. Food beat personal care, home care, and even beauty in underlying sales growth. Foods USG: +2.2% Ice Cream USG: +5.9% - the highest across all categories! What does this actually mean? • Indulgence is now routine. Ice cream is no longer just a Sunday reward or a party dessert - it’s become a midweek craving, definitely beyond an occasional celebration. • Flavour-first “shortcuts” are winning. Products like spicy mayo, truffle drizzles, or curry pastes are replacing long prep. • Habit is beating novelty. The brands growing fastest aren’t launching 20 new things - they’re doubling down on the 3 - 5 products that keep getting reordered. As someone building in this space, I find this interesting because every two years you'll see food bump up with a new trend. At the end of the day, we cannot forget food is emotion, utility, and identity - all rolled into one. (dropping the link to the report in the comments)
where is the link?
Totally agree, Priyal! Being at Unilever, it's exciting to see food taking center stage — not just for taste, but for the emotion and everyday value it brings. Loved your perspective!
Truly blessed to actually be in this industry..
Nicely explained
Such an interesting insight backed with data! We're witnessing a transformation in how people relate to food—it's now about emotional experiences rather than routine. As a Unilever employee and a big fan of our brands, it's exciting to see where we're heading! 💪 Capitalizing on this insight is key to driving sustained growth
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2moAbsolutely loved this insight. Food is no longer just a need, it’s a habit, a mood, and a shortcut to joy. Consistency is winning over novelty, and flavour is leading the FMCG charge!😯