WPP's AI-driven transformation with Stephan Pretorius | Project Management Institute posted on the topic | LinkedIn

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Project Management Institute

1,884,308 followers

3mo

450 agencies. Now 5 powerhouses. One bold transformation. In the Season 2 premiere of The Shift Code, our CEO, Pierre Le Manh, sits down with Stephan Pretorius, Chief Technology Officer at WPP, to discuss how one of the world’s largest advertising companies restructured from the ground up, and how AI is reshaping the future of creative work. This episode is full of insights on transformation, leadership, and what it takes to build the future. Listen now: https://bit.ly/46ae6Yp #TheShiftCode #Leadership #AI #Advertising #Creatives #CareerAdvice

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Transcript

You have to lead through example. You've got to perform the change. In the AI space, it's no good me just talking about theory and talking about the sort of, the vision. I have to - and I do - I pull up my laptop. I start doing demos, and I show people how, how it works, and I show them what they can do with it. And, you know, hopefully, I inspire them and I inspire clients, and the thing gets momentum on it. And I've been very lucky because my partner, CEO Mark Reid, is a, you know, at heart a technologist. He loves technology. He's given us an enormous amount of scope to push hard and invest hard in this area. I mean, we're investing $400,000,000 a year in internal product development.

Sultan Aldarsouni, graphic

Sultan Aldarsouni

Advisor @ NTDP | Strategic Communications | Agile & Scrum Expert | Driving Employee Engagement & Organizational Transformation

3mo

Love this

Houssem Mezlini, MBA🚁, graphic

Houssem Mezlini, MBA🚁

+16K🚀Operations and project manager 💼Problem solving specialist💸TRIZ trainer

2mo

Post pertinent, merci

Rashad Issa, FCQI FCXA, graphic

Rashad Issa, FCQI FCXA

Chief Quality Officer | Board Chair | NED | Chartered Quality Professional | Advisor | Mentor | Governance, Risk & Business Improvement Specialist

2mo

This was really an insightful episode. 3 things stood out to me: ‘It sometimes takes time for our mind to settle no matter how close you are to it (AI deployment) or to directing it’ and this is true to any change initiative. ‘Best time to learn AI is yesterday & the second best time is today’ And finally this is the most insightful of all: ‘Those who are better equipped to drive AI adoption are those who understand humanities not just STEM’ and this is very clear with all AI training modules launched by PMI that focus on the human loop at every stage. 👏👏 great episode

Markus Kopko ✨, graphic

Markus Kopko ✨

AI Enabler for Project & Program Management | Founder PMotion.ai | The PM AI Coach - IT/AI Project & Program Management | AI Business Transformation | Trainer/Coach/Mentor | Speaker | CPMAI™ | CAITL™ | PgMP® | PMP®

3mo

Such a fascinating look at transformation and AI's role in reshaping industries like advertising. Would love to hear how others approach leading change at this scale in their organizations.

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