Retailers invest in physical stores despite online growth

Experiential stores, dark stores, checkout-free stores — or just more stores. What’s the common thread? The fact that 80% of consumer purchases are still made at physical retail locations (according to Deloitte’s latest industry outlook), which is why retailers continue to focus much of their investment energy in that direction. Publicis Commerce’s Retail Consultancy team assesses recent initiatives at Best Buy, Walmart, Costco, Target, and five other key retailers and the impact they could have on commerce marketing opportunities for brand partners. Learn more here: https://lnkd.in/ekpFvawi

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