How Programmatic Advertising Evolved to Dominate Digital Ads

🏈 Game time: Two digital advertising MVPs huddle up to tackle sports media chaos ⚡ Watch all here: https://lnkd.in/eXMJ4pTW Jessica Brown WPP Media and Jason Hernandez DIRECTV Advertising break down the playbook - from fragmented sports networks to programmatic solutions that opened up 40% more inventory 📊 Their championship-level insights on AI targeting and consumer engagement evolution show how the pros are winning in today's complex media landscape 🏆 #ATM #advertising #technology #media

Publishers are feeling the shift: traffic from Google Search is changing and many are looking for new ways to reach their audiences. But what does this mean for programmatic advertising? We took a closer look at the recent Digiday Media article and visualized the key insights for you. It is important to highlight the concrete implications for programmatic campaigns: broader inventory, audience reallocation and the need for optimized measurement. Take a closer look at the post and see how these shifts might impact your campaigns. What adjustments would you make in your strategy? 👀 #AdTech #GoogleSearch #Google #TrafficSource #Audience #AdStrategy

Last week at #AdvertisingWeekNewYork, Jonah Goodhart (Mobian), Kieran Geyer (Prudential Financial), Meagan Myers (Fox Corporation), and John Ebbert (tipsheet.ai) shared how advertisers and publishers are rethinking brand safety and context. Here’s how our partners are putting it into action: - Fox Corporation advertisers can now use Mobian’s contextual intelligence within the OneFOX Converged Media Platform to make every placement more effective and meaningful. - Prudential Financial is leveraging the same intelligence to reach audiences in the right moments; Kieran Geyer noted that Mobian targeting is 50% more efficient than legacy solutions. Thanks to Allison Schiff and AdExchanger for capturing the conversation. Read the full article below.

AI-enabled advertising and the invisible retail consumer AI-enabled tools won’t manifest new consumers, but they’ll increase the value of currently undermonetized consumers by expanding the retail advertiser base. And while I believe that these tools will create inflationary price pressure for existing audiences in tandem as creative production and targeting get more efficient, many of these newly-targetable consumers will represent incrementally new impressions within the digital advertising ecosystem.

Many businesses put all their ad eggs in one basket Usually Google or Meta Ads Problem: - algorithm changes - Ad policy shifts - Audience fatigue can tank your pipeline Omni channel campaigns are a great hedge for larger organisations Where a single channel failure can be very expensive Don’t bet everything on one channel

Many businesses put all their ad eggs in one basket Usually Google or Meta Ads Problem: - algorithm changes - Ad policy shifts - Audience fatigue can tank your pipeline Omni channel campaigns are a great hedge for larger organisations Where a single channel failure can be very expensive Don’t bet everything on one channel

Publishers are seeing the impact of Realize. Stephanie Lindstrom, Director of Revenue Marketing Operations at McClatchy Media, shares: “Realize is proving to be a great addition to our marketing mix. The technology is helping us drive strong efficiency & post-click engagement, through tapping into a large audience that lives across brand-safe inventory." ✅ Stronger efficiency ✅ Deeper engagement ✅ Scaled reach across premium inventory See the Realize effect: https://lnkd.in/e3C56GjZ #PerformanceMarketing #RealizeForAdvertisers

How much budget do you need to start programmatic ads in 2025? This one surprises people. You don’t need $50k to start anymore. Thanks to self-serve platforms, you can test programmatic with as little as $500–$1,000. The trick is starting small, testing different audiences, and scaling what works. I usually recommend clients set aside at least $2,000 for the first 30 days to see meaningful results. In one case, a client in fashion e-commerce invested $1,200 and made back 4x in sales within weeks. So yeah—it’s not “how big is your wallet” but “how smart is your targeting.” #programmaticadvertisingpros #marketingstrategy #digitalads #businesstips #adtech #adstrategy #mediabuying

Maximize Ad Revenue with GAM360 Free Google Ad Manager often caps your growth. Our latest article shows how upgrading to GAM360 can deliver a 20–40% revenue lift. Learn about first‑party audience tools, programmatic guaranteed deals, advanced header bidding and how Oraki can help you unlock your full revenue potential. 👉 Read more: https://lnkd.in/d9GtVaR8 . #AdTech #GoogleAdManager #GAM360 #Publishing #DigitalAds #UKMarket