Pure Fishing’s Post

What an incredible day on the water! We’re proud to share that the 2nd Annual Pure Fishing Foundation Fishing Derby was a huge success! Held on the beautiful West Okoboji Chain of Lakes, the half-day tournament brought together coworkers, local fishing pros, and Pure Fishing vendors for some friendly competition and plenty of fun. Participants were paired with Pure Fishing captains and area pros, competing in multiple fish categories with great prizes up for grabs. But beyond the excitement of reeling in big catches, the true highlight of the day was the impact it will make. Thanks to the generosity of everyone involved, all net proceeds will directly benefit the Pure Fishing Foundation, a 501(c)(3) nonprofit created by our coworkers to provide tax-free grants for team members facing sudden, unexpected hardship, such as medical emergencies, family crises, or natural disasters. The Foundation exists to help when it’s needed most, and this event not only raised important funds, but also showcased the incredible teamwork, compassion, and community spirit which epitomize Pure Fishing and its core values. A heartfelt thank you to all our anglers, volunteers, sponsors, and supporters who made this event possible. Together, we’re making a real difference—on and off the water.  #PureFishing #PureFishingFoundation #FishingDerby #Community #Teamwork