Performance Marketing | RevOps | Marketing Automation | Lead Generation Expert | Scale Marketing for B2B SaaS, D2C, Travel & Real Estate | Fractional CMO | Demand Gen Strategist
The internet isn't just changing. It's dying. Reddit cofounder Alexis Ohanian just said what many of us have been thinking: "Much of the internet is now dead." Botted. Quasi-AI. Even Sam Altman admitted he's seeing more LLM-run accounts than real people on Twitter now. Here's what this means for marketers: We're entering the era of "Proof of Life" marketing. The future isn't about who can generate the most content fastest. It's about who can create the most human connections. While everyone's racing to automate everything, the real competitive advantage will be authenticity at scale. Think about it: - Where do you get your best information now? Probably group chats with real people you trust. - Where do you actually engage? Content that feels genuinely human. - What cuts through the noise? A real voice, real experience, real insight. This shifts how we should be thinking about growth: Stop optimizing for volume. Start optimizing for verifiable humanity. The brands that win won't be the ones with the most AI-generated posts. They'll be the ones that build real communities, foster actual conversations, and create content that could only come from lived experience. Your competitors are all using the same AI tools. Your differentiation isn't in the tech—it's in the human insight behind it. The "dead internet theory" isn't a theory anymore. It's a warning. And it's also the biggest opportunity for marketers who understand that people buy from people, not from algorithms. What do you think? Are we heading toward a more human internet, or deeper into the bot-verse? Source: https://lnkd.in/g9Wtd9J3
