Raja Pillai’s Post

OYO has scripted a remarkable turnaround story. From being known as a budget hotel aggregator, the company has evolved into a global hospitality and lifestyle platform spanning hotels, vacation homes, co-working spaces, and wedding/event businesses. With a presence across 35+ countries and over 100 million customers, OYO is no longer just an Indian startup—it is a global player with scale and ambition FY25 marked a milestone year. OYO reported revenues of ₹6,253 crore with healthy profitability—₹1,036 crore EBITDA and ₹245 crore PAT. Backed by strategic acquisitions like G6 Hospitality in the US and K&J Consulting in France, the company has built a diversified portfolio with nearly 80% of revenues now coming from international markets. As the company gears up for its third IPO attempt, investor confidence is rising. With projections of ₹1,100 crore PAT and ₹2,000 crore EBITDA in FY26, OYO is positioning itself as a serious contender in the global hospitality landscape.

💡 From 1 hotel in 2013 to a global force in 2025 In 2013, a 19-year-old entrepreneur in India started OYO with a bold idea: 👉 Standardize budget stays. 👉 Bring trust to an unorganized market. Within just a few years, OYO was no longer just an Indian startup — it spread across Asia, Europe, the Middle East, and the U.S. 🚀 Partnered with Airbnb & Hotelbeds Acquired Europe’s vacation rental groups Recently added Motel 6 & Studio 6 in the U.S. — a landmark step 📊 Today, OYO is one of the fastest-growing hospitality chains worldwide, shaping the economy & mid-scale lodging space. The lesson? Innovation doesn’t always start big. Sometimes, it begins with solving a simple problem really well — and scaling it globally. 🌍 #oyo #oyorooms OYO USA #Marketing #strategies #growth #potential #hospitality #wellness #idea

OYO Assets, supported by PRISM, plans to acquire 12 hotels in the second half of the financial year to expand its premium and mid-premium hospitality portfolio. Currently, seven of these acquisitions are in advanced stages. Funding will come from a mix of debt and equity, backed by an InCred and Analah-led consortium, and supported by PRISM Life and shareholders like SoftBank. Board Member Saurav Agarwal emphasized the focus on well-located properties with strong return potential amidst rising demand for quality hotels. OYO Assets will also consider acquisitions in the mid-scale and premium segments where PRISM operates, with the hotels to be branded under PRISM's various brands. . . #OverNexus #startupnews #OYOAssets #HotelAcquisition #PremiumHospitality #MidPremiumSegment #HospitalityExpansion

Post#32 **OYO Rooms – From Chaos to Controlled Comeback** When OYO launched in 2013, it changed how India looked at budget stays. A single app to book clean, affordable rooms across cities — something the market badly needed. By 2018, OYO had become a startup rocketship — valued at over $10 billion, with expansion across 80 countries. But soon, things went downhill. =The Challenge -Rapid expansion led to inconsistent quality and angry hotel partners. -Heavy discounts burned cash fast. -During the COVID-19 pandemic, occupancy dropped to almost zero. -By 2020, OYO had mass layoffs, huge losses, and investor doubt. =The Turning Point Instead of collapsing, Ritesh Agarwal and his team restructured OYO from the ground up: 1. Pulled back from 60+ countries, focusing on India and key Asian markets. 2. Built OYO OS, a proprietary tech platform that automated bookings, pricing, and audits. 3. Introduced minimum guarantee models to protect hotel partners. 4. Shifted focus to profitability and sustainability, not just GMV growth. =The Bounce-Back By FY24, OYO reported: -Profitable quarters for the first time in its history. -A network of over 1,50,000 hotel partners globally. -Over 1.2 crore monthly bookings, driven by domestic travel recovery. The startup that once symbolized chaos became a case study in controlled scaling and operational recovery. OPINION OYO proves that startups can’t live on funding forever — they survive on discipline, focus, and learning from their own excess. 👉 Do you think OYO’s comeback will sustain in the long run, or will AI-driven travel apps disrupt it again? #BusinessBounceBack #OYO #StartupTurnaround #ArpitOnOps #OperationsExcellence

Sunday PropTech, backed by PRISM (parent company of OYO), plans to acquire 12 hotels in FY26 as part of its strategic growth push, supported by InCred, Analah, and SoftBank-backed investors. #SundayPropTech #HospitalityInvestment #PropTech #OYO #RealEstateIndia #HotelIndustry #PremiumHotels #BusinessExpansion #PRISM #PropTechBuzz #PTB #Innovation Read More - https://lnkd.in/dueiy6C4 —---------------------- If you are a proptech company and want to promote your products for free, go to proptechbuzz.com and submit your products. For investors or proptech buyers, sign up on our platform to stay informed about exciting updates and trends in the Proptech Ecosystem. Explore more Proptech news at proptechbuzz.com/news, for news tips and promotions, reach out to marketing@proptechbuzz.com.

#NewsUpdate | OYO Assets (Sunday PropTech), backed by PRISM and investors like SoftBank, plans to acquire 12 premium and mid-premium hotels in the next six months. Seven deals are already in advanced stages, funded through debt and equity. The expansion strengthens OYO’s portfolio under brands like Sunday Hotels, Palette, and Townhouse. https://lnkd.in/eKSw_7iB #RealtyNXT #OYO #HospitalityNews #HotelExpansion #TourismUpdate #PremiumHotels #TravelIndia #HotelIndustry

A 19-year-old boy transformed India’s broken budget hotel market into a billion-dollar empire. This is the story of OYO Rooms—a brand built not on hotels, but on psychology. What you’ll learn in this video: How OYO disrupted India’s hotel industry by selling trust, not just rooms. The power of discount psychology: Why first-time users couldn’t resist ₹499 rooms. OYO’s marketing hacks—from app push notifications to cheeky viral ads. Aggressive scaling strategy: How OYO spread across every city and street corner. The controversies & lessons: Partner disputes, service gaps, and the real meaning of branding. From viral ads with the tagline “Aur Kya Chahiye?” to becoming India’s largest hotel aggregator, OYO’s journey is a masterclass in branding, scaling, and the risks of moving too fast. Key Marketing Takeaways: Discounts can grab attention, but only service retains customers. Standardization builds trust and repeat business. Speed + branding = dominance, but sustainable growth comes from experience, not hype. If you’re a startup founder, marketer, or entrepreneur, this case study will give you practical lessons on scaling fast without losing your brand promise. Visit our website: https://lnkd.in/gPn3NfJy Facebook- https://lnkd.in/g4GvK9_n Instagram- https://lnkd.in/gvfkh5gH #OYO #MarketingCaseStudy #IndianStartups #BusinessStorytelling #DiscountPsychology #AVWStorytellers

How OYO Scaled Globally but Faced Challenges? Founded in 2013, OYO transformed budget hospitality in India by standardizing small hotels and offering affordable, predictable stays. Its technology platform allowed rapid onboarding, quality control, and centralized booking management, helping it grow quickly across Indian cities. Encouraged by early success, OYO expanded aggressively into China, Southeast Asia, Europe, and the United States, aiming to replicate its model globally. The company leveraged app-based bookings, online travel partnerships, and strong marketing to reach millions of travelers. However, rapid global scaling brought challenges: inconsistent service quality across partner hotels, disagreements over revenue sharing, regulatory hurdles, and cultural differences in new markets. The COVID-19 pandemic further tested OYO’s model, forcing cost cuts and operational restructuring. Despite these obstacles, OYO has had to renegotiate contracts with partners, implement stricter quality audits, and adapt its business model to local regulations and travel patterns. The company is now focusing on profitability in key markets rather than sheer size, showing that global scaling requires not just speed but operational discipline, local adaptation, and sustainable revenue strategies. E-Cell, IIT Bombay

ZUZU Hospitality Raises $5.9M to Boost AI HotelTech in Asia Singapore-based Zuzu Hospitality has raised US$5.9 million in a Series B extension round, led by Wavemaker Growth, Vulpes Ventures, Velocity Ventures, and Latin Leap VC. This funding will accelerate the adoption of RevMate, their AI-powered revenue management platform, across independent hotels in Asia. Read the full story: https://lnkd.in/ghfvTqFr #ZuzuHospitality #AIHotelTech #RevMate #HotelTech #HospitalityInnovation #IndependentHotels #SeriesBFunding #AsiaBusiness #RevenueManagement #HotelIndustry

A 19-year-old boy transformed India’s broken budget hotel market into a billion-dollar empire. This is the story of OYO Rooms—a brand built not on hotels, but on psychology. What you’ll learn in this video: How OYO disrupted India’s hotel industry by selling trust, not just rooms. The power of discount psychology: Why first-time users couldn’t resist ₹499 rooms. OYO’s marketing hacks—from app push notifications to cheeky viral ads. Aggressive scaling strategy: How OYO spread across every city and street corner. The controversies & lessons: Partner disputes, service gaps, and the real meaning of branding. From viral ads with the tagline “Aur Kya Chahiye?” to becoming India’s largest hotel aggregator, OYO’s journey is a masterclass in branding, scaling, and the risks of moving too fast. Key Marketing Takeaways: Discounts can grab attention, but only service retains customers. Standardization builds trust and repeat business. Speed + branding = dominance, but sustainable growth comes from experience, not hype. If you’re a startup founder, marketer, or entrepreneur, this case study will give you practical lessons on scaling fast without losing your brand promise. AVW Storytellers Visit our website: https://lnkd.in/gPn3NfJy OYO Ritesh Agarwal X-https://lnkd.in/g6tv2__5 Facebook- https://lnkd.in/g4GvK9_n Linkedin-https://lnkd.in/g96JPxvC Instagram- https://lnkd.in/gvfkh5gH #OYO #MarketingCaseStudy #IndianStartups #BusinessStorytelling #DiscountPsychology #AVWStorytellers