In the world of branding, most companies look for popular names while picking a brand ambassador. But at Zaggle, we’ve always looked for those who could shine tomorrow. Our mindset has always been long-term. That philosophy has shaped every decision we made, right from the way we invest in our people to the partners and ambassadors we align with. Back in 2017–18, two names Hardik Pandya and Jasprit Bumrah, were just beginning to make their mark in Indian cricket. They had talent no doubt, but what stood out was their consistency and hunger to learn. We not only saw that they had great skills but also saw the mindset of future legends in them. That belief made us back them and sign them up as our brand ambassadors then. Today, it’s heartening to see how those instincts played out. Here we are again in 2025 taking our next bet with a boy who we see has great skills and the right attitude - Ayush Mhatre. He is now the captain of the India Under-19 team and also played some good knocks for CSK in the IPL. He represents everything we stand for: potential, persistence and consistency. And that’s why I’m thrilled to share that Zaggle has officially partnered with Ayush Mhatre as our brand ambassador not just for today, but for the next five years. Because belief in the future has always been our biggest investment. Here’s to long-term thinking, future champions and the journeys that take time but are always worth it.
Hats off to you sir for going against the wind is not an easy way at all but you choose to be the one. Showing trust & belief in Raw Talent is something which is very rare to see these days . Everyone needs a chance to showcase their consistency with efforts to reach our ultimate destination. Raj Narayanam
That’s an inspiring strategy Sir, spotting and backing future stars before they shine is true vision! Along with this approach, it might be worthwhile to also keep a close eye on talented emerging names like Vaibhav Sooryavanshi, Manishi Kumar, B Sai Sudharsan (a future captain of India), Tanmay Agarwal, and Musheer Khan. They have shown great promise and could be game changers in the coming years.
You are an inspiration Raj Sir! Great to see you supporting many people in their journey!
That is a great insight and strategy and it mostly pays off Raj Narayanam Sir, that's why Avinash always termed you as a visionary leader
Such a powerful example of long-term vision investing in potential before it becomes obvious is what truly sets great brands apart.
Congratulations & all the best to Ayush + team Zaggle & you chief! PS: Having seen the Zaggle + Hardik Pandya & Jasprit Bumrah story unfold from the sidelines back in the day and over the years and I think it is not just limited to recognising brand value potential but also in the way most of the folks at Zaggle conduct themselves as professionals & individuals no wonder they say a brand is only as good as it’s people are and I can vouch for Raj sir’s thoughts which I think is what i like to call the spirit of Zaggle that harnesses the underlying power of Z… ⚡️💪🏻😎
It's great to see you being different from the rest of the pack. Investing in talent and identifying them is both a skill which you definitely possess while you did that with Hardik and now doing with Ayush. The country sure need's more like you to take that leap of faith and support the right people young. Kudos to you Sir Raj Narayanam and the team at Zaggle
Raj Narayanam: Brilliant move 👏 Your eye for spotting talent early continues to stand out — from Hardik and Bumrah to now Ayush Mhatre. When even CSK’s think tank, with stars like Conway and Rachin Ravindra, backs him, it says a lot about his potential. Looks like your ambassador-luck is set to strike again 😉
Founder & CEO at Equations PR | Podcast Host | PR moment 30U30 | E4m 40U40 | Helped 200+ brands to get 5X more visibility | PR and Communications | Digital Marketing | Personal Branding, India and UAE
1dThis is what real brand building looks like — spotting potential before it becomes obvious. Backing talent early takes conviction, not consensus. Love the long-term mindset and how Zaggle keeps proving that belief is the best kind of investment. 👏