How Connected TV boosts website retargeting

Psst ... Want your brand to dominate the biggest screen? Streaming has crossed a tipping point. Audiences aren’t just watching, they’re expecting better ads. And guess what? CTV (Connected TV) is no longer just for awareness. It’s the frontier where scale meets accountability. In our latest blog, we break down: ▪️The formats actually worth investing in (interactive, pause ads, overlays) ▪️How content-driven CTV outperforms generic programmatic buys ▪️Identity and GEO strategies that boost relevance ▪️A measurement roadmap to prove ROI (attention, lift, and path quality) ▪️How we used our own stack to help a brand scale using premium aligned inventory 👉 Dive into it here: https://hubs.ly/Q03NkT_w0 We're Curious, how is your team adapting CTV strategy? Are you leaning into programmatic, content alignment, or identity-first targeting? Let’s talk. #CTV #ProgrammaticAdvertising #DigitalAds #AdTech #NextMillennium

$141 billion in wasted potential. Samsung Ads found that 41% of impressions across linear and CTV campaigns are duplicated—draining billions in ROI. Our take? Fixing duplication isn’t about more data, it’s about coordination. The Continuum Managed Service Exchange model connects both sides of TV—automating linear and aligning CTV—to find the true reach your dollars deserve. Read the full breakdown in our latest blog post: The $141 Billion Overlap: Why Audience Deduplication Is Linear’s Next Big Unlock. https://lnkd.in/gFaB6YTB #tv #streaming #advertising #media #linear

Streaming has officially outpaced cable & broadcast as the go-to for how people watch TV. If your marketing isn’t there yet, your brand could be falling behind. In our newest blog, learn how to: • pick the right partner & platforms • use data & targeting for precision • avoid overspending on CPMs • measure real results See how you can put your brand where your audience actually is: https://ow.ly/7HmB50X13Bp

Unlocking the Power of Live Events From college sports to connected TV, “live” goes far beyond the Super Bowl. In this episode sponsored by FreeWheel, Kathryn Johnson from New Engen joins Jeremy Bloom 🌞 and AdTechGod ®️ to discuss how programmatic advertising is opening the door for smaller and mid-sized brands to reach passionate audiences through live events and CTV. Key takeaways: Life isn’t just for big budgets. Programmatic makes it accessible for everyone. - Data-driven CTV targeting connects emotional fan moments to real ROI. - FreeWheel partnerships cut tech fees and drive audience-first strategies. - Streaming has surpassed linear. Live is now a must-have in video.

Unlocking the Power of Live Events From college sports to connected TV, “live” goes far beyond the Super Bowl. In this episode sponsored by FreeWheel, Kathryn Johnson from New Engen joins Jeremy Bloom 🌞 and AdTechGod ®️ to discuss how programmatic advertising is opening the door for smaller and mid-sized brands to reach passionate audiences through live events and CTV. Key takeaways: Life isn’t just for big budgets. Programmatic makes it accessible for everyone. - Data-driven CTV targeting connects emotional fan moments to real ROI. - FreeWheel partnerships cut tech fees and drive audience-first strategies. - Streaming has surpassed linear. Live is now a must-have in video.

Unlocking the Power of Live Events From college sports to connected TV, “live” goes far beyond the Super Bowl. In this episode sponsored by FreeWheel, Kathryn Johnson from New Engen joins Jeremy Bloom 🌞 and AdTechGod ®️ to discuss how programmatic advertising is opening the door for smaller and mid-sized brands to reach passionate audiences through live events and CTV. Key takeaways: Life isn’t just for big budgets. Programmatic makes it accessible for everyone. - Data-driven CTV targeting connects emotional fan moments to real ROI. - FreeWheel partnerships cut tech fees and drive audience-first strategies. - Streaming has surpassed linear. Live is now a must-have in video.

🚨 “Advertisers are starting to lose faith in CTV — and honestly, can you blame them?” Let’s be real. Advertisers were promised that Connected TV would be the golden bridge between TV and digital — premium audiences, precise targeting, unbeatable reach. But somewhere along the way, trust got lost. ❌ Campaign metrics don’t add up. ❌ Impressions don’t always represent real viewers. ❌ Fraudulent traffic still sneaks in. ❌ And “device transparency” has become… well, a buzzword. The truth is: You can’t optimize or protect what you can’t see — and in CTV, most advertisers are flying blind at the device level. That’s exactly where real-time device intelligence changes the game. When every ad request, every impression, every stream is tied to verified device data — model, OS, screen type, capability — suddenly the fog clears. 👉 You know exactly where your ads are landing. 👉 You can optimize for performance, not just delivery. 👉 You rebuild trust — with data, not assumptions. The future of CTV isn’t about more impressions. It’s about verified delivery and device-level truth. That’s how advertisers start believing again. #AdTech #CTV #Programmatic #Streaming #DeviceIntelligence #Transparency #TrustInTech #DigitalAdvertising #DeviceAtlas

Simpli․fi + Digiday- CTV beyond the living room: The marketer’s guide to expanding CTV to every screen Streaming has transformed how audiences watch — and how advertisers connect. In this new Digiday x Simpli․fi report, we explore how full-funnel CTV strategies are redefining TV advertising through precision targeting, omnichannel impact, and measurable performance. Learn how brands are taking their CTV campaigns beyond the big screen: https://ow.ly/ZhNn50Xecgx #CTVAdvertising #DigitalMarketing #StreamingTrends #OmnichannelMarketing

Big news in Roku Advertising today. We have officially launched advertising in Brazil! 🇧🇷📺 Brazil is one of the fastest-growing CTV markets, and Roku just unlocked millions of viewers. Advertisers can now reach engaged audiences with smarter targeting, premium inventory, and measurable outcomes. It’s a win for brands, agencies, and viewers who want better, more relevant ad experiences. Read more about today's news: https://lnkd.in/g8tgP6-h #CTV #Advertising #Streaming #Roku #InternationalExpansion #Brazil #DigitalMarketing #AdTech #ConnectedTV

One area we’ve leaned into this year is Connected TV advertising. Here’s the difference I explain to folks all the time: 📺 Linear TV = traditional broadcast or cable (your local channels, or cable box). 🌐 Connected TV (CTV) = streaming over the internet through apps like Hulu, Peacock, Disney+, and others — whether it’s on a phone, tablet, or smart TV. The real advantage of CTV? Targeting. Instead of broadcasting to everyone, you can reach specific demographics and audiences that matter most. That means ad dollars go further, and messages connect with the right people. 👉 For those of you leading in healthcare and beyond — are you starting to see CTV play a bigger role in your outreach and branding strategies? #ConnectedTV #DigitalMarketing #HealthcareLeadership #MarketingStrategy #FutureOfAdvertising #RollisFontenot