Monique Bhargava on CCPA updates for dietary supplements

📝 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗠𝗼𝗻𝗱𝗮𝘆 (𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 & 𝗖𝗼𝗻𝘀𝗲𝗻𝘁) 𝗗𝗼𝗻’𝘁 𝗦𝗲𝗻𝗱 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗧𝗲𝘅𝘁 𝗨𝗻𝘁𝗶𝗹 𝗬𝗼𝘂’𝗿𝗲 𝗙𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗧𝗵𝗲𝘀𝗲 𝟯 𝗦𝗠𝗦 𝗥𝘂𝗹𝗲𝘀 Every great SMS program starts with trust. Miss one compliance step, and you risk fines, unsubscribes, and a damaged brand reputation. Here are the 𝟯 𝗺𝘂𝘀𝘁-𝗵𝗮𝘃𝗲 𝗿𝘂𝗹𝗲𝘀 every marketer needs to follow this year: 𝟭. 𝗘𝘅𝗽𝗹𝗶𝗰𝗶𝘁 𝗢𝗽𝘁-𝗜𝗻 (𝗣𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗙𝗶𝗿𝘀𝘁, 𝗔𝗹𝘄𝗮𝘆𝘀) 📍You need to express written consent before sending promotional texts. 📍Opt-ins can happen via signup forms, checkboxes at checkout, or texting a keyword (e.g., “Text JOIN to 12345”). 📍Be transparent: tell subscribers what they’re signing up for (e.g., “2–4 messages/month, promos + updates”) and include a disclaimer (“Msg & data rates may apply”). 📍𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Without proper opt-in, you risk fines ($500–$1,500 per text under TCPA) and immediate trust loss. 𝟮. 𝗖𝗹𝗲𝗮𝗿 𝗢𝗽𝘁-𝗢𝘂𝘁 (𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝘁𝗼 𝗟𝗲𝗮𝘃𝗲) ✅Every promotional SMS must include an opt-out option (standard: “Reply STOP to unsubscribe”). ✅Systems must recognize variations like STOP, UNSUBSCRIBE, CANCEL, QUIT, END. ✅Opt-out requests must be processed without delay—no “we’ll remove you in 7 days” loopholes. ✅ 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Trapping people damages brand reputation and invites legal complaints. Fast opt-outs preserve goodwill, even if someone leaves. 𝟯. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝗤𝘂𝗶𝗲𝘁 𝗛𝗼𝘂𝗿𝘀 (𝗧𝗶𝗺𝗶𝗻𝗴 𝗜𝘀 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲, 𝗧𝗼𝗼) 🕛Avoid sending during “quiet hours” when people don’t want to be disturbed. Industry best practice: no promos before 8 AM or after 9 PM local time. 🕛Platforms like Klaviyo and Listrak allow “quiet hours” settings to automatically block sends outside safe windows. 🕛Timing compliance also varies by country (e.g., GDPR markets may have stricter consumer protection rules). 🕛𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Beyond compliance, late-night messages trigger opt-outs, spam complaints, and wasted spend. Right timing = better engagement. ⚖️ 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Compliance isn’t a legal box-tick—it’s a trust strategy. Subscribers who feel respected are far more likely to stay, engage, and convert over time. Audit your SMS list today. Are you compliant on all three? If not, it’s time to fix the gaps before your next send. Want my full compliance checklist? Drop a “YES” below.

A lot of small businesses think they’re covered on GDPR because they’ve ticked the boxes by including a privacy policy, cookie banner, and maybe even a consent form somewhere. But there are a few everyday habits that can quickly put you on the wrong side of the regulations, even with the best intentions. Here are the top three I see small businesses struggle with most: 1. Uploading customer lists for ads – even if someone’s already bought from you, you need their explicit consent before using their data for targeting. 2. Sending marketing emails after a purchase – a receipt email is fine; adding them to your promo list isn’t, unless they’ve agreed to it. 3. Using tracking tools without opt-in – analytics and remarketing cookies need permission before they load, not after. There are other areas worth keeping an eye on, too, but these are the ones I see trip people up again and again. This post isn’t about scaring anyone; it’s about sharing information that will help your business stay trustworthy.
 Because doing things right protects your customers, your business, and your reputation.

🔐 How to Use Customer Data for Marketing Without Compromising Privacy In today’s digital world, customer data is gold — but how you use it matters just as much as what you do with it. Marketing teams are under pressure to personalize, predict, and perform. But customers are more privacy-conscious than ever. So how do you strike the right balance? 1️⃣ Follow the Rules Regulations like GDPR and CCPA aren’t optional. Always get clear consent and make it easy for customers to manage their data. 2️⃣ Collect Only What You Need Avoid over-collecting. Use the minimum data required to achieve your marketing goals. 3️⃣ Anonymize Where Possible Use anonymized or pseudonymized data when analyzing behavior or trends. This protects identities while still giving insights. 4️⃣ Secure It All Encrypt customer data, limit access, and keep your systems up to date. Security is non-negotiable. 5️⃣ Be Transparent Make your privacy policy simple and clear. Let customers know what you're collecting, why, and how they can opt out. 6️⃣ Rely on First-Party Data Data you collect directly from customers (e.g., emails, website visits) is more trustworthy and privacy-friendly than third-party sources. 7️⃣ Give Customers Control Offer preference centers and easy opt-out options. Empower people to manage how their data is used. 8️⃣ Be Prepared for Breaches Have a response plan ready. If a breach happens, act fast, communicate clearly, and support affected users. ✅ Bottom line: Responsible data use builds trust—and trust builds loyalty. Respect privacy, and your marketing will go further. #Marketing #DataPrivacy #DigitalMarketing #CustomerTrust #DataEthics

Privacy reviews slowing every campaign to a crawl? We mapped out a governance playbook — complete with RACI, audit trails, and reusable templates — so you can move fast without loose ends. Review the Data Privacy Checklist → https://lnkd.in/ezdEx6KT

📢 New from the NAI: A Primer on Privacy-Enhancing Technologies (PETs) in Digital Advertising We are proud to announce the release of a new primer for privacy professionals that explains the fundamentals of key Privacy-Enhancing Technologies (PETs) and their real-world applications in digital advertising. It explores four leading PETs methods and their uses in advertising: 1️⃣ Trusted Execution Environments (TEEs) – secure data environments for matching and attribution 2️⃣ Multiparty Computation (MPC) – joint data analysis without sharing raw data 3️⃣ Differential Privacy (DP) – protecting individuals while enabling aggregate insights 4️⃣ Zero-Knowledge Proofs (ZKPs) – verifying facts without exposing underlying data While PETs aren’t a substitute for a strong privacy program, their responsible use can elevate industry standards—supporting both privacy protection and the sustainability of free, ad-supported digital media. 🔗 Read the full primer: https://lnkd.in/eq3EdWmN

Privacy isn’t just compliance it’s competitive advantage. In 2025, brands that earn trust will lead the digital revolution. 🔒💼 . . . . . . . . #PrivacyFirstMarketing #DigitalMarketing2025 #DataDrivenMarketing #AIinMarketing #EthicalAdvertising #MarketingInnovation #BrandTrust #IntactOneSolution

The California Privacy Protection Agency has settled their complaint against Tractor Supply Company (TSC) relating to allegations of non-compliance with CCPA between January 1, 2023 - July 1, 2024 (except where stated otherwise). The fine amounts to $1.35M - the largest fine to date. TSC has also agreed to implement specific measures, such as quarterly scans of its tracking technologies and maintaining an inventory of those technologies as well as updates to its consent management platform. TSC has until March 31, 2026 to get its agreements updated with the necessary language. And, TSC will provide the CPPA Enforcement division with written certification of compliance with the Stipulated Final Order for four years (starting 3/31/2026). What are some of the key takeaways? ⏹️ If you "sell" personal information or "share" PI for cross context behavioral advertising in both online and offline formats, your opt out procedures need to address both. For example - if you have the "DNSSMPI" link at the bottom of the website that directs web visitors to fill out a form, but don't also instruct on how to opt out of targeted ads - this can lead to a violation under CCPA. (See line 38 of the settlement.) ⏹️ If you are using online trackers for targeted advertising, configure your GPC. The CPPA is looking back at compliance to see when this configuration was implemented. ⏹️ Service provider AND third-party contracts have language requirements. Double check whether your agreements are passing through the correct language from the CCPA Regulations - Section 7051 for service providers; Section 7053 for third parties. ⏹️ Consumer and applicant privacy policies need to include the required disclosures. This is the first time I recall seeing an allegation relating to an applicant policy so double-check they have the necessary language.

https://lnkd.in/gwygsvrw   ❓ Is Your Marketing Strategy Ready for a Cookieless Future? With stricter data privacy rules and the decline of third-party cookies, marketers must rethink tracking, personalization, and consent. ✅ Focus on first-party data ✅ Make consent transparent ✅ Build trust through privacy-first practices #DigitalMarketing #DataPrivacy #Cookies #MarketingStrategy #FirstPartyData #ConsumerTrust #PrivacyFirstMarketing

Rising privacy regulations may soon send third-party cookies 🍪 to the marketing tool graveyard. As a marketer, how will you get customer intelligence in a cookie-less world? Read this whitepaper from SAS for insight.💡

🛡️ Cybersecurity in Healthcare: A Matter of Life and Trust 🏥 In an era where patient data is as valuable as the care itself, cybersecurity is no longer optional—it’s mission-critical. Healthcare organizations face a unique challenge: protecting sensitive medical records while ensuring seamless access for providers and patients. From ransomware attacks on hospitals to data breaches in insurance networks, the stakes are high and the threats are evolving. 🔍 What’s at risk? • Patient privacy and trust • Operational continuity • Regulatory compliance (HIPAA, HITECH) • Financial stability 💡 What can we do? • Implement zero-trust architectures • Train staff on phishing and social engineering • Encrypt data at rest and in transit • Conduct regular risk assessments and audits Cybersecurity isn’t just an IT issue—it’s a patient safety issue. Let’s build a healthcare system where digital resilience is as strong as clinical excellence. https://lnkd.in/ebTqq2mi #Cybersecurity #HealthcareIT #PatientSafety #HIPAA #DigitalHealth #HealthTech #Infosec #DataProtection #ZeroTrust #HealthcareSecurity