How Generative AI can go beyond content automation

71% of organizations using Generative AI in at least one business function sounds expected. But when you look closer, you may be surprised. Most of these use cases stop at content automation or task-level productivity.  Here’s the gap: since most deployments stay in content or productivity pilots, they rarely advance into insight generation. Without trusted external data, AI simply amplifies internal echo chambers. The real shift happens when Generative AI is applied to validated, external signals. At Refract, we enable this leap by connecting external intelligence streams with AI that is hyperpersonalized and hyperconverged — so that leaders can decide better and faster. #Refract #GenerativeAI #AppliedAI #InsightGeneration #BusinessIntelligence

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Nishant Singh

Sr. Executive, Global Alliances and Partnerships | Business Development | International Sales | Lead Generation |

3w

You've perfectly articulated the current state of GenAI adoption. It's easy to get stuck on productivity gains, but the real alpha is in generating novel insights that internal data alone can't provide. The move from "how can we do this faster?" to "what don't we know?" is key.

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