How to Use Interest Targeting in Facebook Ads

The funnel is dead! That’s right, I said it. Direct return on ad spend is the great equalizer. See product, buy product (or service). The world is noisy, competition is fierce, it takes time, and you need to have all of the pieces in place, but that doesn’t excuse poor performance and a lack of quantifiable impact. If your marketing team (or partner) focuses more on the funnel than the bottom line, ruuuuuuun 🚩! #growthmindset #directreturn #roi #growthhacks

How we generated €283,058 from Demand Gen campaigns using a simple 3-layer targeting system: Top-of-funnel is where many brands waste their budget. They launch a Demand Gen campaign, set broad targeting, and hope for the best. Then they’re surprised when their ads don’t work. If you want to make top-of-funnel profitable, you can’t just spray and pray. You have to control who sees your ads. And that’s exactly what audience layering helps you do. It’s how we turned a cold Demand Gen campaign into €283,058 in revenue for one client. Here’s how it works: We build our targeting using 3 audience layers. Each one makes sure we’re only paying for traffic that’s likely to convert. Layer 1: Custom Intent First, we use keyword and URL signals to find people researching topics tied to our product. That includes: • Keywords our ideal buyers would search • URLs of blogs, products, or landing pages they visit This is our base layer, and it gives us intent. But we don’t stop there. Layer 2: Affinity Audiences Now we add behavior. These are lifestyle-based audience groups built by Google, like: • “Health & Fitness Enthusiasts” • “Tech Savvy Shoppers” • “Outdoor Adventure Seekers” This helps us connect with people who match our customer profile, even if they’re not searching just yet. So we’re combining who they are with what they’re interested in. Layer 3: Customer Match Lastly, we upload email lists of past buyers, subscribers, or high-value leads. This gives Google a crystal-clear signal of what a buyer looks like. Now the algorithm knows who to look for. Demand Gen doesn’t have to be a gamble. If you want top-of-funnel to drive profit, you need to be intentional with your targeting Then, align your creative so it speaks directly to the people you’re reaching. When those two things click, Demand Gen can become one of your biggest revenue drivers. P.S. A big part of our Demand Gen strategy is YouTube Short Ads. If you haven’t grabbed our YouTube Shorts Ads Formula, get it here: https://lnkd.in/dCkN5Q2N

Facebook Ad Targeting 📌 What It Is Ad targeting on Facebook is the process of choosing who sees your ads based on demographics, interests, behaviors, and online activities. It’s one of the most powerful features of Facebook Ads because it helps businesses reach the right people instead of wasting money showing ads to everyone. 🎯 Key Targeting Options Core Audiences Age, gender, location, language Interests (sports, fashion, technology, etc.) Behaviors (frequent travelers, online shoppers, etc.) Custom Audiences People who already interacted with your business (website visitors, app users, email list, etc.) Lookalike Audiences People who are similar to your best customers (based on FB’s AI analysis of your custom audience). 🛑 Challenges with Ad Targeting Too Broad or Too Narrow Audience If the audience is too broad → wasted budget. If too narrow → limited reach and higher ad costs. Ad Fatigue When the same audience sees your ad too many times, performance drops. Incorrect Lookalike Settings A poorly defined source audience creates weak lookalike results. Data Privacy Restrictions With iOS updates and privacy changes, tracking user data for accurate targeting has become harder. ✅ Solutions Balance Audience Size Keep audience size between 500K – 2M for most campaigns. Avoid over-restricting with too many filters. Use A/B Testing Run different ad sets with slightly different targeting to see which group performs best. Refresh Creatives Regularly Change ad visuals/text every 2–3 weeks to prevent fatigue. Improve Lookalike Quality Use a high-quality source audience (e.g., top 10% of customers by purchase value). Combine Targeting Types Example: Lookalike + interest filter (e.g., lookalike of past buyers who are also interested in fitness). Leverage Retargeting Show ads to people who visited your site or engaged with your page but didn’t convert.

Meta Ads’ Household Income Targeting: What You Need to Know! Interested in mastering audience targeting on Meta Ads? Our latest post explores household income targeting—why it matters, how it works, and when to use it. Dive in here: https://lnkd.in/g6ub_NST 🏠 Why Household Income Targeting Is a Game-Changer When you can target audiences by their income bracket, you unlock better precision for your ad spend. This is especially useful if your product is premium or high-ticket. With this feature, you can: Zero in on affluent users more likely to purchase Save money by avoiding low-income brackets with low conversion potential Tailor creative messaging to specific income groups for maximum impact 🛠️ How It Works Meta Ads gets its income data through third-party sources and public records. While it's not available in all countries, in qualifying regions you’ll see “household income” as a targeting option—with multiple bands to choose from (top 5%, top 10%, middle class, etc.). Combine with interest-based targeting or life events for layered segmentation Use lookalike audiences built from high-income segments for scaling Monitor performance metrics like CTR, ROAS, and conversion rate across income tiers 🎯 When to Use Household Income Targeting Launching premium products or services Running luxury brand campaigns Testing geo-specific targeting where income data is allowed Refining budgets by filtering out low-income segments in hyper-targeted campaigns If you're running large ad campaigns and want to fine-tune your performance, check out our Performance Marketing Ads services. 🔗 Read the Full Analysis 👉 Meta Ads Household Income Targeting Explained ⚙️ Want to Elevate Your Ad Strategy? Want help applying income targeting in your Meta campaigns? Our Digital Marketing Services include advanced audience strategies. Curious how targeting intertwines with your site ranking? Combine with our SEO approach for holistic growth. Ready to talk specifics? Reach out via our Contact Us page.

How to Lower Your CAC Without Touching Your Targeting or Budget Most people think their ads are too expensive because they’re targeting the wrong audience or not spending enough. In reality, it’s usually a content problem — not a targeting problem. Your content determines how much attention you earn, how much trust you build, and ultimately how expensive it is to acquire a customer. Here’s what I’ve learned about lowering CAC through better content: 1. Depth beats noise. Most ads look and sound the same — generic claims, surface-level offers, and stock visuals. The easiest way to stand out is to go deeper. Educate your audience. Break down misconceptions. Show your expertise in a way others won’t take the time to do. When your content teaches something real, you build trust faster — and trust is what makes conversions cheaper. 2. Specificity builds credibility. General content attracts general attention. Specific content attracts qualified buyers. Talk about precise problems, results, and examples that your ideal customer actually experiences. The more specific your message, the less you spend convincing people that you’re the real deal. 3. Story is the best sales tool. A well-told story about how a client struggled, what changed, and what result they got will outperform any “feature list.” People don’t remember offers — they remember stories that mirror their own situation. 4. Creative quality compounds results. Better headlines, cleaner visuals, stronger hooks — these don’t just raise your CTR. They reduce your CPM, increase your conversion rate, and allow Meta’s algorithm to learn faster. Every percentage point compounds. 5. Consistency creates efficiency. When you post and test content regularly, you give Meta more data and shorten the feedback loop. The result? Cheaper impressions, higher engagement, and a lower cost to acquire every next customer. If your CAC is high, it’s not always your media buying. It’s often the depth and clarity of your message. Your content is the first sales conversation your brand ever has. Make it count. If you want a free meta ads audit message me “Audit” and we’ll set up a time

The Hidden Leak in Your Storefront Most eCommerce brands think they have a traffic problem. They spend on ads, influencers, and content — chasing more clicks. But here’s the truth 👇 They don’t have a traffic problem. They have a response problem. A potential buyer visits your store, adds a product to cart, maybe even starts checkout then disappears. You assume “they weren’t ready to buy.” But what really happened? Nobody spoke to them. No reminder. No personalized message. No quick answer to their question. Every minute you don’t respond, you lose intent. And in eCommerce, intent fades in minutes. That’s the leak. Not in your ads. In your response time. So I built an automation that: ✅ Instantly qualifies store visitors ✅ Sends personalized follow-ups via email or WhatsApp ✅ Notifies your team on Slack when a high-intent buyer engages The result? More replies. More recoveries. More sales, without buying more traffic. Because in 2025, the fastest brand wins. How long does it take your store to respond to a new buyer inquiry or cart abandoner?

Most Shopify merchants waste ad spend targeting everyone the same way. Your audience sits at 5 different awareness levels - your ads should match. 🟠 Unaware - Don't know they have a problem Target: Broad interests (office workers) for blue light glasses 🟠 Problem Aware - Know the problem, not the solution Target: People engaging with "eye strain" content with educational ads 🟠 Solution Aware - Exploring options Target: "Best blue light glasses" with comparison content 🟠 Product Aware - Know your product, need convincing Target: Website visitors with reviews and social proof 🟠 Most Aware - Ready to buy Target: Cart abandoners with Meta ads, SMS reminders, and email sequences 📊 73% of marketers say audience segmentation significantly improves campaign performance, yet most still use generic messaging. Matching your message to their mindset = better conversion rates. --- 🤝🏻 Follow me for more email marketing, Shopify, and Meta ads tips and strategies

Social proof is a key factor in driving conversions in eCommerce. If others like your product or service, it provides validation that the product or service is of high quality and worth the investment. Here is a snapshot of how to add or improve the social proof on your eCommerce site: Engage your social following in online activities Tap into Influencers that like your product Display notable customers and all customers’ logos Increase the desire of your products with exclusivity Ask your customers for product reviews Understanding your customers is just as important as understanding the needs of your customers. Read the full article to better understand how social proof affects your customers and drives their decisions. https://lnkd.in/grAxYfF

Creating a Meta Ads (Facebook + Instagram) funnel structure means building a step-by-step system that guides your audience from awareness → interest → action (conversion). Here’s a clear and proven structure 👇 🧭 1. Funnel Overview A full Meta Ads funnel has 3 main stages: Funnel StageObjectiveAudienceExample Campaign GoalTop of Funnel (TOF)AwarenessCold audience (don’t know you yet)Reach / Video Views / EngagementMiddle of Funnel (MOF)ConsiderationWarm audience (engaged but not converted)Traffic / Lead Generation / Add to CartBottom of Funnel (BOF)ConversionHot audience (ready to buy)Sales / Purchases / Conversions 🔹 2. Stage Breakdown 1️⃣ Top of Funnel (TOF) – Awareness Goal: Get new people to notice your brand. Audience: Interest-based, lookalikes, or broad targeting. Ad Type Ideas: Video ads introducing your brand or product Carousel showcasing top benefits Reels or Story Ads with lifestyle visuals KPIs: CPM, Reach, Video Views, CTR ✅ Example: “Show a short video ad explaining your product benefits to people interested in your niche.” 2️⃣ Middle of Funnel (MOF) – Engagement/Consideration Goal: Build trust and encourage deeper engagement. Audience: People who watched your videos, visited your website, or engaged with your posts. Ad Type Ideas: Testimonials Case studies Product demos Lead magnets (eBook, discount, free trial) KPIs: CPC, Leads, Engagement, Website Clicks ✅ Example: “Retarget users who watched 50% of your video with an ad offering a free demo or lead form.” 3️⃣ Bottom of Funnel (BOF) – Conversion Goal: Convert warm leads into paying customers. Audience: Cart abandoners, website visitors, lead form openers. Ad Type Ideas: Offer ads (discounts, limited-time deals) Product catalog retargeting ads UGC (user-generated content) or reviews KPIs: Purchases, ROAS, Conversion Rate ✅ Example: “Show dynamic product ads to users who added items to their cart but didn’t purchase.” #abidazarif #MetaAds #FacebookAds #InstagramGrowth #DigitalMarketing #SocialMediaStrategy #OnlineBusiness #AdCampaigns #MarketingTips #LeadGeneration #BusinessGrowth

You’re Sitting on a Goldmine, It’s Called Google My Business Most clinics, startups, and local businesses are spending thousands every month on ads. Meta. Google. Influencers. Campaigns. Yet the truth is, many are ignoring the most underrated marketing asset sitting right under their nose Google My Business (GMB). That small profile on the right side of a Google search isn’t decoration. It’s your digital storefront, your 24x7 salesperson. And most people treat it like a dusty noticeboard half-filled, outdated, and forgotten. Here’s the reality: Nearly 80% of customers search locally before buying or visiting. For healthcare clinics, gyms, restaurants, or service businesses, that means patients and clients are just one click away. If your GMB profile is incomplete or inactive, you’re handing those leads to your competitor the one who bothers to post updates, reply to reviews, and show up. Here’s what smart businesses do differently: - Post regularly photos, offers, and updates signal that you’re active and credible. - Collect and reply to reviews every response builds trust and boosts your local ranking. - Add services and FAQs make it easy for people to understand what you offer without leaving Google. - Use insights track how customers find you and what they search for. That’s free market data. Why is this a goldmine? Because it compounds. Every post, photo, and review increases your visibility, credibility, and conversions organically. So, before you pour another rupee into ads, open your Google My Business profile. If it looks lifeless, you’re sitting on gold and pretending it’s gravel. In 2025, visibility is currency, and Google is giving you the real estate for free. Just show up and own it.