Robb Brown’s Post

“Thinking of a master plan.” In 2009, DRG aided the Denver International Airport (DEN) in its pursuit of elevated concessions, increased non-aeronautical revenues, and increased passenger engagement. In the end, we crafted a concessions master plan and two merchandise guidance assessments operating under one overarching thesis. DEN should celebrate the best that Denver has to offer. Over the last 15+ years DEN’s leadership has expounded on our initial recommendations and delivered a concession program that truly leads the industry. Congratulations to DEN and the fabulous 12 brands that are adding new sparkle and excitement to DEN passengers and airport staff!