The AI roadmap every leader must grasp. Yes, it’s simplified. That’s the point. Complexity keeps firms stuck in theory. Executives keep asking for “comprehensive frameworks.” But what they really need is clarity, not clutter. A map that shows how to move, not what to admire. Here’s that map. ✅ Level 1: Generative AI AI creates. Humans guide. Boost output. No deep change. You’ll see it in marketing, HR, and support. Prompts, drafts, summaries - fast, easy wins. But no system integration. No autonomy yet. ✅ Level 2: Agentic AI AI acts. Humans steer. Now you integrate workflows. Data, APIs, and governance come into play. Agents analyse, plan, and recommend. Humans supervise as AI executes. This is where reality bites. Integration is messy. Compliance slows progress. Yet this is where real value starts. ✅ Level 3: AI Reinvention AI learns. Enterprise evolves. Business models start to shift. People, systems, and partners connect in real time. Value chains self-optimise. Leaders focus on oversight and innovation. You can’t skip here. You earn your way to Level 3. Step by step. Because the hard truth is: Most firms never leave Level 1. They talk strategy while pilots gather dust. And the ones calling this “oversimplified”? They’re the same ones still debating governance while competitors automate decision loops. This framework isn’t for theory. It’s for movement. It gives leaders a shared language to align progress. You don’t need another AI vision deck. You need momentum. A system that learns faster than it breaks. Stop overanalysing. Start advancing. Master the level you’re in. Build towards the next. Where’s your organisation today? And what’s blocking your next step? 🔁 Repost if you're serious about reinvention. 📥 Get the high-res PDF: https://cxo.fm/brief ➕ Follow Rob Llewellyn for more on transformation.
📌 Which level do you think most enterprises are at?
Most firms are between level 1 and 2. Level 3 is where we need to get to and is the emergence of ASI?
Rob, most firms stay stuck in Level 1, talking about strategy while missing real progress. AI isn't about more theory, it's about taking action and building momentum towards real value.
Lots of great take aways in this. The message is clear don’t overanalyze, don’t get stuck just build momentum and move forward.
When do you think it’s worth to go to AI reinvention ?
“Absolutely, Rob — this roadmap nails the real challenge: moving beyond theory to disciplined execution. In my years leading enterprise AI, ISO/IEC 42001, and ISMS programs across Fortune 50 organizations, I’ve seen the same pattern: firms get stuck at Level 1 because governance, integration, and risk-aware oversight are treated as afterthoughts. The leap to Level 2 and beyond requires structured AI assurance frameworks, embedded enterprise workflows, and auditable feedback loops — not just pilots. When AI is coupled with rigorous governance, continuous performance monitoring, and alignment to enterprise risk appetite, it stops being a novelty and becomes a scalable, trustworthy engine for innovation and decision-making. Momentum is built when strategy, architecture, and operational controls move in lockstep — exactly what separates leaders from the rest.”
most orgs get stuck admiring AI from the sidelines instead of moving through the levels Rob
Rob, this AI adoption maturity framework is an exceptional guide for leaders navigating the fast-moving AI landscape. I appreciate how you break down the complexity into clear, actionable levels that emphasize progression rather than overwhelm. The step-by-step approach makes it tangible for executives to understand where their organization stands and how to move with purpose toward full AI reinvention. The distinction between Generative AI, Agentic AI, and AI Reinvention resonates strongly. Highlighting the roles humans play in guiding, steering, and overseeing the AI systems reinforces that transformation is a collaborative journey, not just technology deployment. This clarity can empower leaders to focus on integration, compliance, and innovation while maintaining strategic oversight. I am curious, Rob, in your experience, what is the most common challenge organizations face when transitioning from Level 2 to Level 3, and how do you recommend overcoming it?
Rob Llewellyn - Clarity over complexity. That’s what drives real adoption, not another deck full of buzzwords.
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