Head of UI/UX Design at Trumid - Specialized in Innovation; Speaker, writer, and innovator
When mentoring designers, the single most important question I need them to ask themselves is, “How exactly does this proposal make users’ lives better?” Often time, designers easily fall into the trap of personal bias. In the world of UX psychology and mental model, this can be referred as “Design Model” (or the problem-solver’s mental model). Unaware of the potential gap between Design Model and User Model, the proposal can work well for the person who designs it, but not necessarily for the actual users; Why is that? “Designers are likely to be experts in how the system works, whereas users may have a limited or incorrect understanding of the complex system.” Users don’t know everything about your system. They just react from what they are seeing, and react based on their past experience (as known as Jacob’s Law). At Trumid, we have a robust process to gain insights from actual users and proxy users, so that we don’t fall into the trap of “shoot first, and ask question later”. https://lnkd.in/e8Urx2fu
