Director Sales - BFSI, Adobe | 26+ Years in Technology solutions, Business Management & Client Advocacy | x-EY, x-IBM | Avid Soccer Fan ⚽ | Delivering enriched Client Experience by Creating Value for Growth
Consumers are used to digitally-driven, hyper-personalised experiences … so why isn’t the #banking sector providing the same? This question was posed by CMO and Head of Direct to Consumer Business Ravi Santhanam from HDFC Bank … and it was the same question that sparked their #CX reinvention journey. But HDFC’s story isn’t just another example of banking digital transformation. It demonstrates what can happen when #technology, #data and #leadership align … and how sales and marketing must work together to deliver personalised, meaningful customer experiences. This #TheCMOShow podcast episode is a must for financial services firms on their hyper personalisation journey: https://lnkd.in/gGGi-DJB #personalisation #martech #digital #transformation
Ex - Yahoo | Ex - Razorpay | Co-Founder | Technology Leadership
2moHDFC hasn’t solved a basic thing like paying part of the home loan online. You are still expected to walk to their branch and issue a cheque for loan foreclosure. So, let’s not even go down the path of “digital innovation” - it’s a siloed set of companies each having their own agenda without the customer in the centre