AI can't replace your voice. Don't let it.

We’re at a strange point in the content world right now. AI is everywhere. Writers are worried. Here’s the truth no one wants to hear: 👉 If AI can write your content…Your brand doesn’t have a voice. It has a template. This isn’t about hating AI. I love AI. I teach people how to use it. But I also know this: You can’t automate a personality. You can’t clone the warmth of that one founder who writes like she’s texting a friend. You can’t replace the way your audience feels when they read something that sounds like it came from your gut- not your graphics team. The best-performing posts I’ve ever written? They didn’t go viral because they were “optimized.” They worked because they were honest. → They told stories. → They picked sides. → They made people feel seen, not sold to. I once rewrote a client’s cold, jargon-heavy About page into a story about her quitting a high-paying job after crying in a bathroom stall. That one post? Landed her 4 dream clients in a week. Because real voice connects. So here’s my advice: Let AI assist your writing. But don’t let it erase your weirdness, your wit, your edge. If people wanted generic—they’d go to Google. They follow you for you.

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Nishva Gandhi

Helping Brands & Founders Grow with Human-Centered SEO Content | B2B & B2C Writer | Personal Branding Strategist | Social Media Content Pro | Voiceover Artist

8mo

This resonates deeply. As someone who works with brands on content strategy, I’ve seen the difference real voice makes. AI is a powerful tool—I use it daily—but it should enhance human storytelling, not replace it. The truth? Templates don’t build trust. Emotions, opinions, and lived experiences do. When a brand dares to sound like someone instead of everyone, that’s when conversions happen. Great reminder that storytelling isn’t just fluff—it’s strategy.

Akil Wade ✪

Founder of JustCoach | Empowering Coaches and Creators to Scale Through Automation | Creative Force at the Intersection of AI & Personal Development

8mo

Absolutely agree! AI is an incredible tool, but it's your unique voice that creates real connections. Authenticity and storytelling are what resonate with people, not just templates. Embrace AI to enhance your creativity, but let your personality shine through—that’s what truly captivates your audience! Keep inspiring! Saheli Chatterjee

Bhaskar Kumar 🇮🇳

Director | Overseas Education & College Admissions | The Admission Centre India & Abroadax International

8mo

This is such an important perspective! While AI can enhance our writing processes, it can never replicate the unique voice and authenticity that comes from personal experiences and emotions. Your point about storytelling resonating more than optimization is spot on. Genuine connection with the audience is what truly matters, and it’s our individuality that draws people in. Let's embrace AI as a tool, but never at the expense of our creativity and personal touch.

Dr.Mercy Matthews

Social Media Manager | content writer | cosmetologist | Dentist

8mo

Saheli Chatterjee , I agree with what you said. AI is a great tool for writing, and I believe the real magic comes from writing with heart. I always start with my own words and use AI to help shape them. The story comes from me—my thoughts, my voice. Writing is more than words; it's about meaning and feeling.

Favour Emmanuel

Motion Designer & Video Editor for Saas, Web 3 and Fintech

8mo

I totally relate Saheli Chatterjee AI should not be fought against. As a Video Editor I leverage AI to help my work flow. But AI does not replace, AI does not tell me how to relate with an audience emotionally. So AI helps, but doesn't replace the genuine voice in humans. I recently connected with you, I admire your prowess.

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Katharine Gordon

Senior Content Writer @ LeverBrands | I make words sound good. | Let’s talk writing, creativity, and staying authentic with AI

8mo

"You can't automate a personality." Absolutely love this line and I completely agree. AI is great for speeding things up and breaking through writer's block. But it really can't capture the client's tone the way a human can. It's cool to see how we can integrate it into the writing process, but I'm not worried for content writers just yet. :)

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