SEO doesn’t work. Cold email doesn’t work. Social selling doesn’t work. You’ve heard that one before, right? From a colleague. A manager. Maybe even a client. Apparently, nothing works anymore. 🚫 SEO and content don’t bring clients. 🚫 Nobody opens cold emails. 🚫 Prospects aren’t on LinkedIn. Sorry for my French… but if you put sh*t in a pipe, you’ll only get sh*t out of the pipe. 💩 👉 The problem isn’t the channel. It’s the content. Your audience is everywhere.. ..they search on Google, ..they open emails (yes, even cold ones), ..they scroll LinkedIn and read posts (even if they don’t click “like”). A good acquisition strategy doesn’t start with a channel. It starts with: ✅ Clear targets ✅ Great content that builds trust Then you amplify that message... across every channel. So… Don’t blame SEO, cold email, or social selling. Blame the crap message you’re sending. But hey... prove me wrong. 👇
"A good acquisition strategy doesn’t start with a channel" Effectivement elle doit être multi canal pour fonctionnner
Exactly. Every time a channel “dies,” it just reinvents itself. AI is the new layer shaping how SEO, email, and social work — faster, smarter, more personalized. It’s not about replacing playbooks, it’s about rewriting them in real time.
Customer Experience is Everything
21hSofian Bettayeb any thoughts?