Samy Thuillier’s Post

Stop losing traffic to AI. AI is changing search — faster than SEO can keep up. That’s why LLM Optimization (LLMO) is becoming the new SEO. In the poster below, I’ve broken down: ↳ The 3-Pillar LLMO Framework ↳ 4 Key Actions to Start Today ↳ Why LLMO is non-negotiable in 2025 👉 The big shift? It’s no longer just about ranking on Google. It’s about being cited inside AI answers. Do you think LLMO will replace SEO, or complement it? 🤔

Future Trends in AI, Voice & Search Optimization (AIVSO) Search is changing fast—AI answers, voice agents, and personalized feeds are replacing clicks. Classic SEO is shrinking, and AIVSO (AI, Voice & Search Optimization) is the new playbook for visibility and conversions. Learn how to future-proof your strategy and win in a zero-click world. Read article: https://lnkd.in/e3T5Tu3X

Search isn’t what it was six months ago—and it won’t be the same six months from now. AI answers, voice agents, and personalized feeds are rewriting the rules. In this post, I break down what changed, what’s next, and how AIVSO helps brands win in a zero-click world. If you’re still betting on classic SEO alone, this is your wake-up call.

SEO success is changing with AI search. The goal isn't just to get the click, it's to 'be the answer'. Our website strategies will have to adapt. Below is a table showing what's changing and the article - Is AI sabotaging our web traffic? - includes some practical tips. Link below. If you’re wondering how to get your website ready for the AI era — so it works for your users, your team, and the machines in the middle — let’s talk! https://lnkd.in/eEU4xXw5

AI is transforming search engines, making SEO much more than keywords. Today, advanced AI tools like Generative Engine Results Pages understand user intent and deliver precise, relevant answers. This shift means quality, authentic, and useful content is rewarded, rather than keyword stuffing. AI Search Optimization is about adapting your content for new algorithms that interpret meaning, not just words. Invest in content that fully answers user questions, includes trustworthy sources, and offers original insights. While AI tools help, the human factor remains crucial for authenticity and value. Stay flexible and updated—those who evolve will stand out in an increasingly intelligent search landscape.

Is AI Overview the end of clicks? We analyzed Google's official document, "AI Overviews and AI Mode in Search," and we're revealing why AI Overview doesn't always appear in the SERP and what this means for your SEO strategy. The results will surprise you! Read our full article at https://lnkd.in/et-kNvGm

AI is rewriting the SEO playbook, but the old rules still apply. Good content, relevance, trust, and structure are still the pillars of visibility. What’s changed is who you’re optimising for, it’s no longer just Google’s crawler, it’s AI assistants too. Here’s how to make sure both AI and humans can see your signal: 1️⃣ Answer questions directly. AI pulls content that clearly solves user intent, not keyword-stuffed fluff. 2️⃣ Strengthen trust signals. Reviews, mentions, and citations make your brand a safer choice for AI to recommend. 3️⃣ Use structured data. Schema helps AI understand context, products, FAQs, locations, and reviews. 4️⃣ Keep your content human. Clarity, tone, and storytelling still build connection, even if an AI is summarising you. AI is changing how people find you, not why they choose you.

AI Optimization vs. SEO — what’s the real difference? Both aim to build authority, but AI Optimization (AIO/GEO) shifts the game by pulling from vast data sets and learning on its own with every interaction. Unlike SEO, it doesn’t wait for human intervention to adapt. We’re in the early days of AIO—are they as groundbreaking as the early days of SEO? Read more - http://bit.ly/48MaRrl

🤔 Just decoding some AI market things lying on bed with a cup of tea, Search isn’t what it used to be. Once, SEO was about fighting for Page 1 on Google. Now, AI tools and voice assistants don’t show pages— they give answers That shift changes everything: 1.SEO → Visibility 2.AEO → Authority 3.GEO → Relevance If your brand isn’t optimizing for AI-driven answers, you’re invisible in the new search world. Because tomorrow’s competition isn’t about keywords— it’s about TRUST "The future of search is not about being found. It’s about being chosen. AI decides who answers — is it you?"

Your content might be doing its job, just not how you expected. AI summaries are now the default result. Users ask. AI answers. No clicks. No traffic. No visibility… unless your brand is the one getting cited. Here’s how to compete when AI is the middleman: Structure answers up top. Treat every page like a press release. Use schema, FAQs and clear headings. AI needs clarity, not fluff. Share original insights. AI rewards first-hand expertise, not regurgitated tips. Focus on mentions, not just rankings. Being cited in AI outputs beats position 1 with no clicks. SEO isn’t dead. It’s just measuring success differently. Is your content still visible when the click disappears? 💡 We help businesses get found, with or without a blue link. Message us if you're adapting for AI search.