Creative Director at FORME Marketing | Marketing Strategist | Graphic & Web Designer | Passionate about Consumer Insights, Content Development & Media Strategy for Small Businesses
I listened to a podcast that made me think about investment strategy and hard-to-measure ROI. The episode was about Kraft Heinz, and how it became known for its relentless cost-cutting campaigns. Even office supplies were rationed and restricted. If a dollar couldn't be tied to an immediate return, then it wasn't spent. With that strategy, there was little room for investment in R&D and marketing. While this decision did increase the profit margin in the short term, it ultimately resulted in the business falling behind. The merger is now breaking up due to poor business performance. As a marketer, I resonated with the idea that rejecting marketing as an investment means the market will eventually reject you. That feels like poetic justice. As someone helping build a business, I understand how enticing it is to be performance-driven in everything that you do, and how easy it is to ignore what you can't measure. Like all things, it's probably all about maintaining a smart balance. P.S. The podcast mentioned above was The Journal by The Wall Street Journal, and I highly recommend it! FORME Marketing #Marketing #B2BMarketing #Business
