How to Automate Data Imports in Salesforce Marketing Cloud with WSProxy

View profile for Shashi Prasad

Solutions Architect | SFMC Engagement | Data Cloud | MCP

🔴🔵Automating Data Imports in Salesforce Marketing Cloud with WSProxy One of the most common challenges in Salesforce Marketing Cloud (SFMC) is moving data from FTP into Data Extensions reliably. Traditionally, you either: 👉 Configure imports manually in Automation Studio (time-consuming), or 👉 Work with the SOAP API (verbose and slow). 🔧 Enter WSProxy: a lightweight, server-side JavaScript wrapper for the SOAP API that makes these operations faster, cleaner, and easier to automate. I recently worked on a script that: ✅ Creates an Import Definition programmatically ✅ Maps file columns to Data Extension fields ✅ Runs the import automatically This means no more repetitive manual setup — and a scalable way to handle recurring data feeds like nightly CRM exports or daily subscriber updates. Here’s a simple visualization of the process: 📂 FTP → ⚙️ Import Definition → 📊 Data Extension 💡 Why it matters: 🔍 Fully automatable through Automation Studio 🔍 Reduces manual errors and setup time If your team handles recurring data feeds in SFMC, this approach can save hours every week and create more reliable pipelines. If you’re working with Salesforce Marketing Cloud and want to boost your automation game, check it out here: https://lnkd.in/ekmHccf7 #SalesforceMarketingCloud #SFMC #WSProxy #Automation #DataIntegration

adlan oubouchou MBA

Salesforce Marketing cloud SME

2mo

I would not recommend doing import with proxy because of sfmc limitations which is half an hour. We use third party middleware that are meant to do this job. Hence, this is not enterprise solution when you have millions of data

Abbas Ali Aloc

Solution Architect | IT Leader | People-Process-Technology Organizer for Success in Critical Architectures | TOGAF, PMP and AZURE Certified

1mo

This is a clever way to streamline those recurring imports! WSProxy really shines when handling repetitive tasks like these.

See more comments

To view or add a comment, sign in

Explore content categories